Interview with Beck Storer

Beck is a dynamic creative leader with a passion for driving innovation and fostering creativity. With a diverse background in design, craft and design thinking, she brings a unique blend of strategic insight, leadership and hands-on experience to her community.

Beck is a multidisciplinary designer renowned for creating dynamic visual stories in public spaces, each deeply rooted in the history and distinctive geography of its site. Her practice encompasses graphic design, projection art and animation, crafting bold and vibrant artworks that transform environments into engaging narratives. With a signature style that evokes curiosity and intrigue, Beck’s work invites the public to connect with the unique stories embedded in each location.

Questions are free - therfore always ask them as the answers may be invalauble to you

Throughout her career, Beck has held pivotal roles across both commercial and public art spheres, where she has led numerous initiatives that challenge and redefine the role of design in our world. From creating award-winning design projects to activating large-scale public artworks, her diverse work is a dynamic force for connection, curiosity, and social engagement.

My parents are the foundation to my success and my biggest supporter - with them always encouraging me with a simple statement - "Just try your best" And I applied this with everything I do.

Having great mentors during University who challenged the way we thought and encouraged us to be brave with our ideas.

Co-design encourages ideas that are transformative by collectively sharing diverse skills and knowledge with each other

The colour orange resonates with me as a positive energetic colour that cuts through the blandness of our world

3 hours before the opening of an art installation event - the entire artwork that took a full day to create on site - fell down. The art of creative pivoting, a quick design iteration and a lot of gaffa tape saved it and it became a key piece in the event.

The Cutaway is a creative studio that upholds 3 basic values. We Make, Create and Play. We make beautiful tangible communication engagements through our love for design and craft. We create opportunities and inspiration for the next generation of designers with our involvement in design education. And we play! We love what we do and have fun doing it.

Research - Research is paramount for any successful design outcome.

When that unexpected 1% comes to life. In all our projects we look for the exclusive extra 1% - the moment when you take the design that extra one step and it succeeds all expectations

Right now, this very minute, creativity is most important commodity to invest in today's world. Creativity will form the new ideas, the innovative solutions that will disrupt our world for the better. We are starting to see this right now with the rise of entrepreneurial design....

An old vintage Australian Postal letterbox. A retro public phone from Indonesia. A large piece of typography found on the streets of Melbourne. A collection of vintage printers letter blocks made from wood. My children's drawings.

To always search for that extra 1%...

web // www.thecutaway.com.au
instagram // @thecutaway