Interview with Be Genius Design

Be Genius is also a collection of contradictions, a unique entanglement among designers. It likes simple life but never misses any details; It is colorful, but only black and white are distinct; It is lively, but only black and white; It is like the two sides of a reflection in a still pool of water, and also like the Taoist black and white distinct yet intertwined yin and yang fish. This is Be Genius.

The subject of design is vast, and designing is not just designing but also not exclusive to humans. Anything that can drive the forward evolution of natural species can be referred to as successful design, which is not subject to subjective consciousness. From this perspective, design is not limited to designing a product, a project, or a pattern. Design can be a revolutionary innovation of management mode, the creation of an experiential process, or a public-spirited social change. Any innovation that can have a beneficial effect on the evolution and development of natural species can be regarded as design.

Urban detail experience design
Cultural creativity product design

We love to design products related to cultural creativity. These designs provide us with an opportunity to learn more about the historical and cultural stories of different places. We are good at researching and summarizing these stories, and clearly, our team of designers enjoys it. We like to express high-quality culture in the form of high-quality design, making more people pay attention to these cultural stories and generate sufficient business effects. This is also our thinking of using design to promote humanistic values.

Wayfinding & Signage design

We love any technology or material, regardless of where it comes from, and we hope to turn it into a meaningful work in our hands.

when we're having fun.

Social Value, Humanistic Value and Public Welfare Value

Excited and excited, at the same time calmly analyze the problems faced in order to make it better.

Perseverance, in-depth research and thinking.

Whether it can effectively help people does not create more other problems.

Our designers firmly believe that these small thoughts will drive social development and will continue to serve them - the driving force behind these thoughts comes from commercial design projects, but it is not a commercial activity, but a public responsibility as a member of society. We hope to create public value through design, which can truly make design work and use these values as a team and corporate responsibility to make every effort to promote society towards a more humane direction.

With the development of AI, the boundaries of design will become further blurred, and producing good results will no longer be a major concern for designers, allowing them more time to consider the essence of design, making it more in line with social development, more user-friendly, and more valuable for public welfare.

Non, Every where if we can.

Our design inspiration comes from nature, books, and everything around us. We are always good at finding our design entry points in our surroundings.

If we have to talk about styles, we should belong to a minimalist and practical style. Due to the variety of projects we have worked on, we are able to flexibly adjust our design styles. This has also formed our unique design language: we study various cultures and summarize them, presenting them in the most suitable way for people.

We are a design team from China, and we naturally live and work in China. We love our country, which boasts a history of thousands of years of culture that profoundly influences our design methods and concepts. Chinese people value the principle of harmony, and we spend more time considering our own development and creating better designs to make the society and the people around us more beautiful with our abilities.

We are all designers at the company.

The sense of accomplishment and benefits coexist, so that designers can truly feel that they are valuable.

We usually get involved in engineering projects and, at the beginning of each project, designers immerse themselves in the project sites, seeking cultural context and exploring the underlying cultural significance. At the same time, they identify small details in urban construction, adjusting and beautifying them through visual, auditory, olfactory and other means in order to achieve a more visually appealing and practical result.

Lamps, desks, kitchen integration, more comfortable cabinets and places for cats to play.

Wake up at 5 a.m., read until 7 a.m., send the children to school from 7 to 8 a.m., drive to the company, start working at 9 a.m., take a short break at noon, finish work at 6 p.m., play and learn with the children after returning home, relax and read, go out for a run or exercise, come home to wash and rest.

Don't be afraid, don't be afraid, just break through the shackles and make the design you like. Read more and study more, talk less and do more, don't just think about expressing yourself, just settle down and study, and one day you will shine.

"Having high expectations is both a weakness and a strength."

"Stay focused and calmly design."

"Various kinds of books."

"Strictly control the project timeline and define the milestones to be achieved at each stage. Strive to maintain a balance between perfection and time."

Month to several years.

Can the design fee be cheaper? (laugh)

Joined the current design team

Vanke Group, Overseas Chinese Town Group, China Merchants Group and many other real estate groups, as well as many government departments and product manufacturers. In short, our customers are from all walks of life. As long as there is demand, we will respond to it.

Cultural creativity product design
These designs provide us with an opportunity to learn more about the historical and cultural stories of different places. We are good at researching and summarizing these stories, and clearly, our team of designers enjoys it. We like to express high-quality culture in the form of high-quality design, making more people pay attention to these cultural stories and generate sufficient business effects. This is also our thinking of using design to promote humanistic values.

After finishing my book, continue to develop our cultural and creative products with the team, so that the happiness can continue.

Team work

Our e-mail add: ykiddesign@163.com.