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Interview with Banafsheh Hemmati Far

Designer Interview

2 May 2017

I have a private jewelry gallery and it's named after myself, banafsheh. Which I offer limited edition and also custom designs. I Exhibit my works at an art gallery first and then in my own one.

Design could have different meanings in different branches, like problem solving and ... but in general putting together aesthetics and function matters a lot to me which I believe it's combined with notion and concept in contemporary art which ultimately made the borders of it with fine art or visual art fade away.

Design is my passion and I like all kinds of it like jewelry, furniture,...

I designed a logo for my father's company at the first semester of university.

It really depends on he design. But I personally find 3d printing technology very attractive.

I can't recall a specific time but when a notion turns into a concept creativity can be born.

Conceptual chalenges

When aesthetics, function, concept and marketing work all together.

The specification of the design which is reflecting the designer's mind.

It's becoming very much closer to art specially fine art. And conveying notions and concepts matter more, and also the forms will evolve because of the development of technology.

My last private show made place last year which I exhibited a series of jewelry and sculptures of mine.

Current year. I mostly get inspired by everything, mostly philosophical and personal notions.

Iran, Yes I have a series of jewelries inspired by the architecture of different cities of Iran, names Distance.

I don't work for other companies. I am self employed.

My design process starts with an idea related to my thinking then I research about it passionately which ultimately become the final product.

I designed the furniture of my own house and I love them very much. I used traditional elements when designing them which I gathered for many years.

It's very different and that's what makes them amazing. I hate to be involved in the same day routine. I spend my most days working on my works and studying at the university.

I think the positive ones are more, because you are always challenging and you need to create new things constantly.

I think the most important thing of being a designer is to be open minded.

My first tool is pencil and writing down ideas.

It's very hard and I can't manage it sometimes but when I am time limited it will make me manage time automatically.

It depends on the projects. For instance I have series called Always which took me a year to get it comlpeted and another interior project took 2 weeks to complete due to time limitation.

Where do you get your ideas?

Presenting the designed product to the customer.

I'm studying art philosophy so I'm planning to work on the importance of applied art and it'd relationship with fine art and the effect of them on everyday life.
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