Interview with Azahara Morales Vera
Azahara Morales is an Industrial Designer based in Madrid but she was born in Linares (Jaén, Andalusia, SPAIN). She is graduated in Advertising by Valladolid University (Spain).
Designer Interview
14 April 2014
Currently I work in a different area. I'm Art Director in a advertisign agency.
The way to give the things a practical sense beyond the beauty.
Analogue watches because I love the challenge that give us another way to tell us the time.
Single-leg chair for milking because it uses the own user's two legs.
Nothing yet.
Those available for everyone.
When something doesn't work or when I think that it could be better. That is that inspire me.
I design focused in the production proccess.
I think that when your product is in the market is the biggest opportunity to know if your design is a good design.
When the design is useful, available and perdurable.
Usefully.
To create objects that responds the customers needs and contemplate the possibilities that your product or his materials have before these needs have been covered.
I think that my design style is focused in create a new way to see/know the conventional objetcs. Maybe not innovative, but differently.
Is this usseful, its form, its materials... make it more usefull?
They could contact with me by mail:
azaharamvera@hotmail.es
azaharamvera@hotmail.es