Interview with Ayelet Fishman

My design process may differ from project to project, but the main principle is always the same. I begin my process with research and setting goals. Then starts the concept development stage which includes ideation, sketching and form finding. This is followed by prototyping, detailing, CAD modelling, rendering which allow me to further develop and refine the design.

My 5 favorite design items at home are my Macbook, which is a team member and a close friend, my Braun wrist watch designed by Dieter Rams, a pair of shoes designed by Melissa and Campana brothers, an Alessi kettle and my bic orange fine pen.

To break the rules.

Curiosity and persistence are important traits for a designer. Designers should also always be open and willing to learn new things. Of course it doesn't hurt to be a good sketcher and have good 3D understanding.

My sources of inspiration are flexible and diverse. Inspiration and ideas can come from a book, an everyday object, a movie or even a person you encounter. My toolbox is just as varied, consisting of classical design skills and softwares as well as anything that can be of use. Having traveled a lot, I also take from my personal experiences.

I believe that as designers we have the opportunity to influence and change the world for the better. That's why I'm very passionate about design projects that have a social aspect or that help solve problems.

http://cargocollective.com/ayeletfishman
via email: ayeletfishm@yahoo.com