Interview with Atlante Srl

Atlante Srl is an Italian food company based in Bologna, operating in the development and distribution of branded and private label products for large-scale retail and international markets.

Atlante Srl

Designer of the Day Interview

21 May 2026

I am a young designer with considerable experience in developing food creative packaging

I have always wanted to be a designer all my life and studied for it. Through endless practice and great passion I have become the designer I have always wanted to be.

I start drawing and then develop on a digital sheet what I have been designing

I feel engaged in using my imagination and implementing a clear brief

My university formation was essential and allowed me to channel my inspiration to great designs on paper

Practice as much as you can and always appreciate your work.

Never reach for perfection. It kills creativity.

When it sends a message as soon as you see it

Interview about Vitto Brand Identity Design Interview

Design Legend Interview

21 May 2026

I have always been studying communication and design since high school.

I am passionate about designing and I want to work as a creative

I chose it

I do food packaging, brand design, web design, editorial design and social media communication. I wish I could do more branding and editorial design.

Always be open to inspiration around you

Personality in your work

Something which sticks into your mind and stays as one of your sources of inspiration

I would love to do museum communication and exhibition communication

Illustrated books

Pastry chef

Never-ending studying

University exams and procrastination

More of new food brands

Design helps people being better

Designers getting more respect for their output

Rsearch and inspiration

It doesn't have to perfect

Very important role

Adobe creative cloud, paper and pen

I wish I had foreseen it and developed it myself first

It would be ideal to have someone who pushes you to be better

University design teacher and a family friend of mine who is an architect

Bruno Monari's collection

Pink, Japan, Pavlova cake, spring, my phone ...

Attracting positive energy

Yes totally

Designer Interview

21 May 2026

Since I was a child I have always wanted to become a designer.

I am working for Atlante s.r.l., an Italian company specialized in the distribution of import/export food & beverage products.

Everything. Everywhere you see someone had a design in mind and it's beautiful to intercept it and see beauty and functionality together in a single design.

Packagings, brands

A catalogue for a furniture project developer

At night alone

Design forms

Depends on what I am working on. Sometimes it's fun, sometimes it's stressful if i don't feel connected to the design I am developing.

Satisfaction, especially when it becomes tangible.

Approval of other people

is it clear enough to transmit a message?

Sharing good taste in general

It will always be part of life and developing according to new technologies. But most likely it'll never lose its physical presence and never be wholly digital.

Nature, museums, art

Playful and fun, engaging and cool

Italy and yes absolutely. Sometimes I want to keep my cultural heritage in my work and sometimes I want to try and be its antitheisis.

Start from a good brief and let the creative be creative

Always starting from research. Trying to avoid rush.

- Alessi's blue boiler
- Flos's parenthesis lamp
- Kit cat klock

Never procrastinate and let things be imperfect. Looking for perfection is never doable and slows down processes.

I think it is the most beautiful job ever but clients are definitely the negatives of being a designer

Be different, but democratic

Listening, critical thinking, curiosity

Paper sheets, Adobe creative cloud, insipirational books and catalogues taken from fairs, shops, junk journaling

What is your job about?

My current experience in Atlante s.r.l.

My colleagues from other departments working for Large-scale retailers

sala@atlantesrl.it

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Interview with Atlante Srl

Designer of the Day Interview

Could you please tell us about your experience as a designer, artist, architect or creator?

How did you become a designer?

What are your priorities, technique and style when designing?

Which emotions do you feel when designing?

What particular aspects of your background shaped you as a designer?

What are your advices to designers who are at the beginning of their career?

You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?

How do you know if a product or project is well designed? How do you define good design?

Design Legend Interview

Could you please tell us a bit about your design background and education?

What motivates you to design in general, why did you become a designer?

Did you choose to become a designer, or you were forced to become one?

What do you design, what type of designs do you wish to design more of?

What should young designers do to become a design legend like you?

What distinguishes between a good designer and a great designer?

What makes a good design a really good design, how do you evaluate good design?

What would you design and who would you design for if you had the time?

What is the dream project you haven't yet had time to realize?

If you hadn't become a designer, what would you have done?

What helped you to become a great designer?

What were the obstacles you faced before becoming a design master?

What's your next design project, what should we expect from you in future?

How does design help create a better society?

What would you like to see changed in design industry in the coming years?

When you have a new design project, where do you start?

What is your life motto as a designer?

What is the role of technology when you design?

What kind of design software and equipment do you use in your work?

When you see a new great design or product what comes into your mind?

Who is your ideal design partner? Do you believe in co-design?

Which people you interacted had the most influence on your design?

Which books you read had the most effect on your design?

What is your favorite color, place, food, season, thing and brand?

What makes your day great as a designer, how do you motivate yourself?

When you were a little child, was it obvious that you would become a great designer?

Designer Interview

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?

Can you tell us more about your company / design studio?

What is "design" for you?

What kinds of works do you like designing most?

What was the first thing you designed for a company?

When do you feel the most creative?

Which aspects of a design do you focus more during designing?

What kind of emotions do you feel when you design?

What kind of emotions do you feel when your designs are realized?

What makes a design successful?

When judging a design as good or bad, which aspects do you consider first?

From your point of view, what are the responsibilities of a designer for society and environment?

How do you think the "design field" is evolving? What is the future of design?

Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?

How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?

Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?

What are your suggestions to companies for working with a designer? How can companies select a good designer?

Can you talk a little about your design process?

What are 5 of your favorite design items at home?

Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?

From your perspective, what would you say are some positives and negatives of being a designer?

What is your "golden rule" in design?

What skills are most important for a designer?

Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?

What is the most frequently asked question to you, as a designer?

What was your most important job experience?

Who are some of your clients?

How can people contact you?

Good Design Deserves Great Recognition