Interview with Ascanio Zocchi

my work as a designer is also my passion, designing makes me happy. being able to create environments and objects useful for everyday life makes me satisfied and satisfied.

the choice to become a designer came naturally, from a passion for drawing and painting and art, completing my cycle of studies, I arrived at the profession of designer by merging technique and art within my projects.

I design houses and design things, I like interiors, designing harmonious environments, combining aesthetics and natural materials, creating spaces that are comfortable for their functions and beautiful to the eye, harmony first of all. I also like to create objects for the home, marrying form and function, simple and functional objects with harmonic shapes.

they must be curious, and always study even when the cycle of studies is over. culture in the project is fundamental. They must love their work, indeed work must be a passion.

I don't know how to answer, the good designer is the one who observes things and solves problems through the project, the great designer is the one who has done a great job of passion in designing in his life.

good design is the project that blends form and function, emotion and passion.

design is about making things pleasurable to the senses, making every daily action enjoyable, making people feel good.

for everyone, design is everywhere

to design a car

the secret ingredient is passion.

Bruno Munari, Enzo Mari and the whole Bauhaus design group

minimal, functional, simple design, simplicity is the secret of success

when art and poetry enter design, being able to tell an object, the object is told, it carries a message or a story.

follow your dreams

the artist

design is project, design is daily life

my parents

the strength to go on even when I had many difficulties, the king to invent myself, the curiosity of the child in me

difficulties of all kinds, economic at the beginning, gaining experience by investing time, making yourself known to the market

with passion and conviction without neglecting a good dose of humility

projects with glass, I am fascinated by the transparency of the material

live happy by making others happy

I don't know, you have to ask them

doing his job well, studying the needs of society and proposing valid projects

to a transparent project ... I'll tell you later

the interior design of bars and hotels, hospitality is fundamental for me and designing for clients on vacation or relaxing is very pleasant.

more social vision and attention to the environment

I hope that in the next few years there will be a limit to the creation of useless objects with only the desire to amaze but we will return to the real philosophy of the designer linked to form and functionality, to the useful and beautiful.

it depends on the project

from the customer's request, from his needs

it is the function that defines the design, the demands of the company must define the design.

various from the CAD project to freehand artistic techniques

fundamental

what their needs are, what they need

the beauty, the success of a dream

materials and technology

customers their needs to make a good design you have to work for those who will use that object, that environment.

all those of history and philosophy of design

working and doing a lot of research

with designers who have made history

I am very pleased, the awards bring new energy

the blue, the nature, the food everything, the spring wooden objects and the brand I would not know in the design everyone has done something good

the happiness of a client of mine when I designed his bar for him, he hugged me and told me that I had designed his dream for him.

watching and observing nature, and drawing inspiration from it

I didn't think so

I don't know, I think everything will be different, one thing is certain that the design will still be there

I would like them to remember that to make a good project, a good design requires passion, tenacity and curiosity

our studio specializes in the design of public premises in the HO.RE.CA. from restaurants to entertainment venues, without neglecting private homes, parks and gardens. lately we have been dealing with product design by designing objects for design industries, home accessories and lighting fixtures.

design is a 360-degree project, a designer has the responsibility of designing or creating objects that are not only beautiful but above all functional.

I like my work more than any other professional, it is creative and transversal, when you design an object or an environment you bring in a lot of knowledge and actions.

the design of the product lately offers me great satisfaction but the interior, the design of an entire environment with objects and accessories in harmony with each other is always satisfying and exciting

it was a bar-restaurant with a room overlooking the lake, the intended purpose was that of the function of the room in relation to the environment, the large window with a balcony directly on the lake shore that projects the view of the diners towards the panorama was the dominant form , framed by the sinuous structure of the ceiling.

wood which for me is not just a material but a design partner

when I am immersed in nature, this is why I wanted my studio in the mountains immersed in a forest, in the company of nature, the chirping of birds and the roar of the river.

it takes concentration in what you do.

well-being, a design assignment is always interesting and when you create it feels good

a great emotion, seeing the designed environment or object produced is magnificent and very gratifying.

the happiness and approval of the client or the end customer, who feels satisfied and happy with what has been planned for him.

in order the functionality or because it was conceived, the beauty comes later, I don't conceive design objects as an end in themselves, or just to amaze.

I would say total! the profession of the designer is a social profession, with great responsibility. and the knowledge of the production and the material used must be total, to protect the environment. a designer must be culturally prepared on all materials and all processing techniques in order to verify the sustainability of the project at any time. with the TRI project of this competition I chose the wood because it is eco-sustainable par excellence, and the Riva1920 company because it guarantees me that the cedar wood has not been cut to make my object but is derived from planned cuts or from natural cedar trees in connection with natural events.

design is the future, without harmonic and functional design we will have useless objects devoid of function and meaning

a Verona per abitare il tempo e marmomacc fiera internazionale del marmo e del complemento di arredo

la natura in primis e le esigenze dei miei committenti

attuale e moderno

vivo in Trentino in una casa in mezzo al bosco ai confini del Parco Naturale Adamello Brenta, sulle Dolomiti del Brenta.come già descritto la natura è la mia fonte di ispirazione.

ci si deve proporre con dei progetti ed ideee

incontrandolo e verificando le sue conoscenze culturali sulla materia sullo sviluppo tecnologico e di produzione inoltre un designer deve avere una buona conoscenza del materiale

molto sempilice, idea, concept, rigorosamente a mano libera per percepire subito e naturalmente il concetto di spazio e volume dell'oggetto

tri sgabello, poltrona ex, portariviste inc, lampada fasera, pouff com.

che domanda... troppo personale, ogni giorno è diverso.

essere curioso, fare tante domande, informarsi su come si produce un oggetto, andare a visitare opifici o laboratori, capire il materiale, conoscerlo per poterlo apprezzare in tutte le sue particolarità. e non demoralizzarsi subito alla prima porta chiusa.

se uno apprezza e ama la sua professione di designer può trovare solo aspetti positivi, di negativo vedo purtroppo la nostra società che sta andando verso una freddezza dei rapporti personali, dove l'importante è produrre, produrre a volte non si sa neanche il perchè

concentrazione e stare bene con se stessi

cultura, storia del design e della società, conoscenza dei materiali e delle tecniche di produzione, e non per ultimo la conoscenza di tutte le tecniche antiche e moderne di progettazione e di rappresentazione grafica

matite penne e acquerelli e strumenti di misurazione. dopo arrivano i software e hardware per la precisione della grafica.

organizzandosi il proprio tempo , ma ci vule tanta esperienza!

dipende dall'ispirazione dal momento e da altri fattori.

sei contento del tuo lavoro? io rispondo si. e subito dopo, mi sento sempre rispondere ma che bel lavoro che fai.

la progettazione di locali polifunzionali o poli uso, come la discoteca Hexen che diventa pub, sala ristorante, locale di intrattenimento

i gestori di alberghi, ristoranti enti pubblici e industrie dell'arredamento

progettare locali o luoghi del vivere, ma anche gli oggetti con una specifica funzione e ovviamente riuscire ha renderli più funzionali

progettare altri oggetti o ambienti con materiali innovativi e rispettosi dell'ambiente, spero di trovare aziende che raccolgano la sfida di ottimizzare le risorse del nostro pianeta e magari valorizzando in chiave moderna i saperi del passato.

i miei progetti vengono progettati da me e poi perfezionati da dei collaboratori in fase di progettazione esecutiva per la produzione

certo, sono molti i progetti come nel campo del food design e dell'illuminazione

alla mia mail ufficio@ascaniodesign.it o al telefono diretto +39 338 2158502

ma no credo che queste domande siano sufficienti per spiegare la mia attività, ma se ne avete delle altre più specifiche o avete dubbi sono ha disposizione.