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Interview with Asal Najafi

Asal Najafi Sweden is a very new custom made jewelry brand that aims to combine the beautiful nature with imagination and creativity to design distinctive and elegant pieces of jewelry.

Designer Interview

5 May 2020

Actually I am an Electric Power Engineer but I always loved to customized everything for myself. On the other hand, I am a fine jewelry lover. One day, it just came to my mind, why don't I do design for myself and why not making my custom made pieces of jewelry? And that point was the beginning of my journey to the world of jewelry designing.

I just started in 2018 and I could see myself as a successful jewelry designer in the near future.

Precious metals, gems, and stones.

Actually this is my first exhibition which I attend.

It just comes to my mind and then I try to imagine different designs and how can I make it more unique and then I start to sketch my ideas and then try to implement it in the designing software.

I like designing and all I see is the positive side of that. When I design something unique it means you creating something new.

Right now I am using Matrix Gemvision, Zbrush as my designing software and I use Pinterest as one of my inspiration sources.

It really depends on the complexity of the design. I cannot say exactly how long it does take. it can vary between a day to a couple of weeks.

How can make my design customized and unique?

Of course jewelry design and besides I enjoy interior design and garden design.

I am just at the beginning of this journey, and I would like to get as much as I can into it and develop my knowledge and competence.

Right now I develop my designs by myself.

Not really, I am thinking of a new design right now.

Via my email, my phone, and my Instagram page.
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