Interview with Arnau Bosch Vergés

I've been working on advertising for the last 10 years and I've been in different international agencies like Wieden and Kennedy Amsterdam and Sid Lee Amsterdam. I decided to move to San Francisco on November 2012 to work at Pereira O'dell.

In my case, it's a way to express and reflect the ideas that creatives have. That's why creativity and design sometimes are really close.

I always try to find the excitement on any single project or brand that I work for. That's why I think I still working on advertising.

It depends on which category of design you mean. But I always wanted to collaborate on a product design. When I see a remarkable life-changing design (like Apple) I really admire it.

A website. I have a digital background. I started as a creative developer in Barcelona

I love technology and I feel like we are always discovering and learning new medias.

Conceptual phase and creativity is what I really enjoy the most.

When it has a propose and it's useful. Most of the times those are the most simple and easy to understand ones.

I always judge first the functionality and if it serves the needs. Then needs to be beautiful and easy to understand.

Make life easier for the people trying to affect as less as possible the environment.

For me any art source could work as inspiration. From painting and photography, to music.

I am from Barcelona living in San Francisco. But I am lucky enough to be working on international agencies with people from all over the world, with totally different experiences. The cultural mix is always positive for creativity.

I would say always focus on the attitude. There are amazing designers and creatives everywhere, but the hungry-to-learn ones are the good ones.

Books, tones of references on my laptop, always internet connection and a guitar for the breaks.

I am still young and always open for suggestions.

I am not a designer but If I can give my opinion on the golden rule on creativity, I would say adapt yourself and your ideas.

It always depends on which type of project and the client you are working for, but it usually takes way longer than what you would like.

I've been working for clients such as Nike, EA, Lego, Coca-Cola, Adidas, BMW, FC Barcelona, HP, Converse among others.

I work on advertising and as a creative I really enjoy the conceptual phase, when any idea is allowed.

Most of the times I work with other people, and those are the ones that I learn the most.

My personal email: arnau@blip.cat