Interview with Andrea Kac
We are a young product design studio in Montevideo, Uruguay. We specialize in product, furniture and lighting design, store design and strategic consultancy for creative companies.
Designer Interview
8 April 2014
We are a young product design studio in Montevideo, Uruguay.
We specialize in product, furniture and lighting design, store design and strategic consultancy for creative companies. We strive to create products that bring design into daily routines by combining cultural factors and user understanding with material and process experimentation.
We specialize in product, furniture and lighting design, store design and strategic consultancy for creative companies. We strive to create products that bring design into daily routines by combining cultural factors and user understanding with material and process experimentation.
I like doing furniture and lighting the most. Recently I have started designing fashion stores, popup stores which I also enjoy making.
My first design job was in shoe design, all designs were sold in department stores in Brazil, Chile, Colombia.
My favorite material by far is wood when used simply, just showcasing the material qualities. Here in Uruguay most design products are made of wood, especially eucalyptus and pine elliotis with FSC certificate.
There is not a especific time for creative work for me, though I work on my first ideas late in the afternoon.
Simplicity and user experience.
I believe one cannot ignore any more in design where materials come from, how they are treated. One has to design with this in mind.
My last exhibition was in Montevideo, Uruguay as a part of IFA Somewhat Different exhibition curated by Volker Albus. My soon next exhibition will be in New York for the NYCxDESIGN week as part of FAB First Things First show.
My source of inspiration are everyday moments. Most of my works are inspired by everyday little moments and then design something for that especific moment or way we use something.
I live in Montevideo, Uruguay, a small city in a small country. Here there is a strong European heritage yet we carry a very simple and slow way of living. I try to combine these two aspects together, making products that value how we use them as a main focus. Also industry here is very low in technology so if you want something produced you MUST work around simple technology.
Keeping designs as simple as posible regarding technology and making them all about user experience, always adding a little bit of fun.
My design process goes from paper then to software and finally to the workshop. I enjoy making my own prototypes and being totally present during production.