Interview with Ajay Choudhary

Be more open-minded and enjoy the fact we get the chance to design.

Consistency is the key for design.

A good design is more sustainable since more people will use it and preserve it. That's why companies must invest in good design.

I would like to design for Google car. I think autonomous cars provide us so opportunity to refine the future of transportation design.

Suspend judgement. I usual let design ideas or concept cook in my head for long time before pursuing one.

I would been a chef or restaurant owner.

My parents , wife and friends. My friends have played important role in shaping me as designer.

I will working on simple design projects related to culinary or food design.

Yes, I think space of personal and alternate mobility is relatively unexplored. For creating new future this directions must be explored

Its in good direction. Designer are now involved in every aspect of design.

Designing for good life

Technology is major aspect of design now-a-days. I like integrate technology to add smartness and intelligence to the products.

Need to have one. Must promote it

Design by change and creative intelligence both this books have a lot of impact on me.

I am glad for the recognition and consider also little lucky to be in this position.

I have action plans for my work every-day. Once i achieve them it motivates me for another day.

Yes, I was dreamer. Great or not that time will tell but surely good designer that's what i am for

Design will become integral part of things around us. Our world will be filled digital intelligence and autonomous gadgets.

Design means looking for right problems to solve. If we search for relevant problems to be solved that itself leads to great design story.

I like to work on design projects which look into future of products and services. Transportation products, digital devices and interaction projects excites me the most.

It will launched soon. Currently it is confidential.

Research phase is most part of design. This forms the backbone of any project. Investing time to understand problem and root cause is half the design

Expressive, Design allows gives the sense of responsibility.

Newness, For me a design has to have unique sets of solutions to offer.

Designer will have hybrid roles in the future. We wont be merely idea creators or shape designers. We will take roles which dual in nature. May be like Interaction designer plus robotics engineer giving rise Robot interaction designer.

I live currently in India, Pune. It the educational capital of the country. Design in our country is more like ritual d It has more deeper value emotionally than physical. This also influences my design philosophy which has values like intelligent, sustainable and creative.

Companies should look at designer who are self-motivated and wanting to drive design process. Designers who are looking to work on next big ideas.

Refrigerator, Laptop, Broom, My Gundams and Art toys.

Be Bold, proactive and think crazy ideas.

I think as designers we have lot of tools and methods to propose new solutions. The problem starts when we get stuck into our own molds to design solutions.

Honest and offering relevant design solution

Sketching, I feel designer must acquire the skill not only think but also to document design problems.

I use mostly Adobe photoshop, Autodesk Maya and Autodesk Alias for design conceptualization and development. To keep my mental visual library updated i curate pinterest boards. I also conduct master class courses at design college to keep my motivation high.

Yes it is, I keep sandbox time to update myself with new tools and methods to make my design work fast.
Design work has no boundary when design asks for more time, it is better to give it.

It depends on the product. Typically transportation product takes one to one and half years design phase. This includes research, sketching, design development in CAD and clay.

How i stay creative is the question asked by people. I ask them to observe things around and look for design problems. If you spend little time to look crazy solutions that keeps your brain healthy.

I enjoy design challenges which ulterior in nature. Pushing boundaries of the existing products.

I am interested to work on autonomous car interaction with users and its surroundings. Also on interior design experience on the same.

I work individually on concept phase. However strengths of my designs come when whole team jumps into it.

chowdhary.ajay0@gmail.com