Interview with 辛 Se

The original designer brand founded in 2014, Everyone will pursue the freedom and happiness that they yearn for more or less in their hearts, and look forward to their own good encounters, and expect their own good fortunes and bright future. Every product here comes from the designer's perception of life, and each item contains a touch of emotion. Although it is just a small item, I hope it can become the beautiful encounter, happy meeting, warm companionship in your life.

A small piece of design, an conceivable unexpectation that is given to you who dream for the life of freedom.

For me, design is not only a profession and work, but also a kind of life. Doing design can make my heart feel relieved and happy. Through innovative ideas, an unexpected idea can be provided to users, so that users can resonate with the designed products, especially the emotional interaction and communication, so that users feel happy and happy The product not only has its own use value, but also the emotional value it brings to users is more worthy of discovery and recognition. Therefore, design is not only a kind of implementation behavior, but also a way of communication to establish emotional connection.

The product design that can tell a story and let users find unexpected surprises when they use it is my favorite

Understand user needs and context

There is no favorite in this question. I like to contact with different materials and technologies, and I like to contact and try new things, because only in this way can I find more differences and create more distinctive new things based on different things

In the dead of night; On the road of travel

Whether it can bring emotional value to the user Whether to solve the user's first needs, whether environmental protection

A release of emotion

Pleasurable, relaxed, self-admiring

The success of a design depends on many factors, such as timing, funding, brand, market, user recognition and so on

Whether to address the user's first need

From a large perspective, design can promote social progress with innovation. From a small perspective, design can meet the needs of users and realize the own value of products.
From the perspective of the environment, design must give priority to environmental protection, design is to reduce the burden, not the burden of manufacturing

Design is accompanied by scientific and technological progress in the forward development, the future will still be based on this direction, but no matter how the development of technology, human emotional factors will always be the first

Five years ago, in Beijing

Animals and plants, which is the main source of my product design, the nature of animals and plants are rich enough, their diversity, so that the design has a continuous source of creativity

Natural design styles that interact emotionally with users

Living in Beijing, China has a long history and a deep cultural foundation, which has a great influence on design and a rich source of creativity. The disadvantage is that some designers will deliberately strengthen these elements and make them traditional for the sake of tradition

In accordance with the conventional mode of business cooperation, relatively free way

Adhere to several principles: trustworthiness, sincerity, user empathy, efficiency,

In the case of non-commercial design, it is usually recorded when the inspiration occurs, and then implemented. Business design, on the basis of the user's first needs, continuous discovery and observation of user behavior, in the discovery of problems to solve the point

the cup of my design; the.stationery of my design; the perfume plug of my design, the humidifier of my design, the Apple notebook

A normal ordinary person's day

Accumulate yourself in persistence

Power of observation

How much is a case

Turn an idea into an actual product that users will love

vertu, motorola,lenovo, niceobject,

Design our own original brand products

Continue to expand their own original
Brand product categorie

2-3designs

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