Gan Song Ọrụ Bụ Isi: Njirimara Ọdịyihe nke Akara Ahịa nke Biwei Zhu

Ihe emepụtara bụ Gan Song Ọrụ Bụ Isi: Njirimara Ọdịyihe nke Akara Ahịa nke Biwei Zhu bụ onye meriri a na-asọpụrụ nke ukwuu nke 2020 Ihe Nrite A' Design Award nke Bronz na Udi Asọmpi Nhazi Eserese, Ịse Ihe na Nkwurịta Anya.

BronzEserese· 2020

Gan Song Ọrụ Bụ Isi: Njirimara Ọdịyihe nke Akara Ahịa

nke Biwei Zhu

Onye Ahịa: Gan Song

Onye Meriri Ihe Nrite A' Design Award nke Bronz na Udi Eserese

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #98901

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Gan Song Ọrụ Bụ Isi: Njirimara Ọdịyihe nke Akara Ahịa

Ederede Akwụkwọ: Gan Song bụ njirimara ọdịyihe nke akara ahịa e mepụtara maka akara ahịa pụrụ iche si na mpaghara Mayang nke China. Nhazi a sitere n'ọdịdị ala obodo na omenala Miao nweta mmụọ ime ya. Ahịrị dị mfe nke ogo mmasị ya dịgasị iche iche na-ekpuchi ọdịdị nke ugwu ndị dị iche iche na nke Osimiri Jinjiang. Nwa agbọghọ na-amụmụ ọnụ ọchị yi uwe Miao na-anọchite anya owuwe ihe ubi na olileanya. A na-etinye njirimara a n'akwụkwọ nkọwa, kaadị, envelopu, ngwugwu, na mgbasa ozi dị n'èzí, jiri nbipute foil, mbupu ihe, ikpu ihe site na laser na inyi ọlaedo. E dere atụtụ niile n'usoro vector, nke mere na e nwere ike ibipute njirimara a n'ogo ọ bụla.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Bronz

Gan Song Ọrụ Bụ Isi: Njirimara Ọdịyihe nke Akara Ahịa meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Gan Song Ọrụ Bụ Isi: Njirimara Ọdịyihe nke Akara Ahịa ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Gan Song Ọrụ Bụ Isi: Njirimara Ọdịyihe nke Akara Ahịa na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: The visual image of Gansong brand is designed based on the cultural characteristics and image of Mayang area.The conception of Gansong brand culture originates from the scenery of Mayang area and the figure image of Miao girls. In Mayang, there is a river called Jinjiang River, with clear water and green mountains on both sides. The combination of mountains and water gives birth to the most wonderful landscape of nature. This soil and water is rich in selenium based mineral elements, which is not only beneficial to health, but also makes the long-term fruit fragrance along the Jinjiang River. Therefore, this river is also known as the mother river, and this area is also known as the hometown of longevity. The main vision of Gansong's brand image is to depict the mountain and river of Mayang with the original shape of Jinjiang River and the line arrangement, and to show the harvest and hope with the smiling image of a girl with Miao characteristics. We can better promote the sales of commercial mode and promote local national culture through specialty brands.
Nha & Mkpuchi: This visual image design is suitable for all sizes of printed products, such as cards, brochures, envelopes, packaging and advertisements, while accurately conveying the brand vision. All patterns are vectorized, and the colors have been calculated for an identical yield for diffirent print with the different variations.
Mkpado: GanSong, Brand, Visual Design, Graphic Design, Culture, Illustrator
Teknụzụ Mmepụta: The whole set of visual image is applied to brochures, cards, envelopes, packages, outdoor advertisements, etc. Foil and embossing printing, laser cutting, gilding and so on are used in the process.
Ịma Aka Imepụta: The main challenge is to design an accurate and reasonable visual image to reflect the core concept of local culture. The image of mountain and water seems simple, but in fact, it contains rich changes in lines. These textures are unified in the dark tone and have the effect of concave and convex through the processing of embossing printing. At the same time, the design of all these images is vectorization, which is convenient for processing and making in various situations.
Nchọpụta: The difference between the created brand and other brands is that the product is packaged on the basis of regional culture as a visual creation, which makes the product more humanistic. We believe it is more suitable for the market.
Mkpali: Gansong brand is a specialty brand of Mayang. Its visual image design is inspired by the geomorphic characteristics and Miao culture of Mayang area in China. We use fine and varied lines to combine the ups and downs of mountains to capture the characteristics of selenium rich regions, and describe the local cultural spirit promoted by the image of Miao girls. "Gan song" literally means praising landscape and life.
Oge Ọrụ: The project started and finished in 2019 in Changsha City,China
Usoro Ọrụ: The visual image of Gansong brand is based on the regional culture of Mayang. This set of visual images has been applied to brochures, packaging, advertisements, card postcards, etc. Early concept is the focus of the project, because it is necessary to properly express the image of the region. We hope to promote the local culture through the design with human feelings, and to a certain extent, to promote the local commercial operation.
Patentị: Copyrights belong to Wilbur Studio/Gan Song, 2019.
Ndị Otu: Design Director：Biwei Zhu
Executive director:Xiang Liu
Illustrator：Xiujuan Tan
Copywriter：Wei Liu
Support company：Han brand.
Asụsụ Foto: Wilbur Studio