Tualcom Njirimara Akara Na Njirimara nke Kenarkose Creative

Ihe emepụtara bụ Tualcom Njirimara Akara Na Njirimara nke Kenarkose Creative bụ onye meriri a na-asọpụrụ nke ukwuu nke 2020 Ihe Nrite A' Design Award nke Bronz na Udi Asọmpi Nhazi Eserese, Ịse Ihe na Nkwurịta Anya.

BronzEserese· 2020

Tualcom Njirimara Akara Na Njirimara

nke Kenarkose Creative

Onye Ahịa: Tualcom

Onye Meriri Ihe Nrite A' Design Award nke Bronz na Udi Eserese

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Onye Meriri Onyinye A Kwadoro

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Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Tualcom Njirimara Akara Na Njirimara

A kpaliri logomark nke Tualcom site na ebili mmiri radiofrequency, nke metụtara ubi nke ụlọ ọrụ ahụ na-arụ, ọ na-ejikọkwa mkpụrụedemede Tual. Ya mere, akara ngosi a na-eme ka aha ụlọ ọrụ ahụ pụta ìhè kama ọ na-ezokwa aka na ngalaba ọrụ ha. A na-eme ihe ngosi ahụ ka ọ dị n'echiche nke eriri uhie na-acha uhie uhie nwere ya na ndị na-acha anụnụ anụnụ kwụ ọtọ iji nweta echiche nke inwe mmekọrịta na nkwukọrịta. Asusu eserese ya na usoro ihe omuma ya na ndi mmadu n’oiile na-ekwurita okwu nke oma.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Bronz

Tualcom Njirimara Akara Na Njirimara meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Tualcom Njirimara Akara Na Njirimara ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Tualcom Njirimara Akara Na Njirimara na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: In this project, the main objective was to reflect the company values into a powerful logomark and branding. The logomark is inspired by radiofrequency waves and it simply connects the letters T, U, A, and L. The COM of the TUALCOM comes from the word, communication. In order to answer the request of the client to put an emphasis on the word TUAL, the remaining part of the company name is consciously eliminated from the logomark but implicitly projected through one continuous red band. The branding is shaped around the same idea of horizontal red stripes that are coupled with vertical blue ones.
Nha & Mkpuchi: The logo and the visual system were designed in vectoral format in order to make them adaptable to different sizes for both digital and printed media. A comprehensive brand identity guidelines manual was prepared in order to prevent the misproduction of any item. These guidelines help employees to easily grasp both the visual language and the core company values of Tualcom. Therefore, the resulting visual representation creates coherency with noticeability that allows the audience to easily communicate with the brand.
Mkpado: Logo, Branding, Packaging, Visual Identity, Graphic Design, Interior Design
Teknụzụ Mmepụta: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior office space.
Ịma Aka Imepụta: The client was hesitant to make a radical shift in the logo and the branding due to a concern of not being able to be recognized by their current customers. In order to balance out the powerful change in the logo, the previous color combination was preserved and replaced with a better calibrated version of them. Therefore, the existing visual system of the company was preserved to respect its past. The client was highly satisfied with the results.
Nchọpụta: Starting the project, an extensive research was made on both the existing logo and the visual identity as well as the graphic language of other companies in the field. The outcome of this research revealed that the existing logo was generic, and it was easily being mixed up with other similar logos by the audience. The branding system was also lacking. The field research suggested that the new logo should be welcoming, young and unique, and simple but effective. The visual system was to be built not only for the industry related audience but also for the ones who are unfamiliar to the field.
Mkpali: Tualcom operates in the fields of communication and RF Technologies. The main company objective stands out to develop and produce compact, efficient and general purpose or application specific communication and RF systems, subsystems and modules. The main motive was to reflect these core values in the visual identity of the brand. The inspiration for the project comes from the notions of continuity and connectivity which directly refer to the fields of communication and RF Technologies. The resulting graphic language and the visual system instantly communicate with the broad audience in a compact and efficient way.
Oge Ọrụ: The project started in October 2018 and finished in February 2019 in Ankara.
Usoro Ọrụ: A brand identity guidelines manual was provided to the client in order to create a consistent visual language across all digital and printed media. The coupling of vertical blue stripes with a horizontal red band sets off a coherent visual link that immediately interacts with the audience and makes them recognize Tualcom without even seeing the logo.
Ndị Otu: Gizem Akdağ
Merve Okçu
Haktan Aksu
Pelin Bilgin
Asụsụ Foto: All visual materials were designed and produced by Kenarköşe Creative.