Avgoulakia Ngwa Ire Ahịa nke Antonia Skaraki

Ihe emepụtara bụ Avgoulakia Ngwa Ire Ahịa nke Antonia Skaraki bụ onye meriri a na-asọpụrụ nke ukwuu nke 2021 Ihe Nrite A' Design Award nke Igwe na Udi Asọmpi Nhazi Eserese, Ịse Ihe na Nkwurịta Anya.

IgweEserese· 2021

Avgoulakia Ngwa Ire Ahịa

nke Antonia Skaraki

Onye Ahịa: Zouras Farm

Onye Meriri Ihe Nrite A' Design Award nke Igwe na Udi Eserese

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Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Avgoulakia Ngwa Ire Ahịa

Kedụ nke bịara mbụ: ọkụkọ ka ọ bụ àkwá? Nke ahụ bụ ajụjụ mbụ a na-enyekarị azịza, mana n'ọnọdụ a, e nwekwara ajụjụ ọzọ. Mgbe ị chọrọ ịnụ ụtọ ngwaahịa ọdịnala n'ụzọ a na-atụghị anya ya na nke dị iche, gịnị ka ị chọrọ? Ọfọn, nke mbụ, ngosipụta a na-atụghị anya ya nke ga-apụ ìhè. Nke ahụ bụ ihe e mere maka akara Avgoulakia, site n'echiche okike nke na-egosi ịdị iche nke akara ahụ n'ụzọ ọgbara ọhụrụ, dị iche na nke na-atọ ụtọ.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Igwe

Avgoulakia Ngwa Ire Ahịa meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Avgoulakia Ngwa Ire Ahịa ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Avgoulakia Ngwa Ire Ahịa maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: When you want to taste a classic product in an unexpected way, you need an unexpected presentation. That is what had to be created for Avgoulakia, through a creative concept that could convey the uniqueness of the brand in a modern, different and playful way.
Nha & Mkpuchi: kit: paper, 479 x 1157 (mm)
Mkpado: Avgoulakia, Sales kit, Design, Storytelling, Visual Communication
Teknụzụ Mmepụta: Paper. Environmentally friendly.
Ịma Aka Imepụta: Creating an original Sales Kit that would stand out and make the difference. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
Nchọpụta: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou
Mkpali: Struggling with sales enablement? If so, you need to build out a clear and inclusive sales tool kit. Stories are impactful when used in a business context. But only if they are used strategically. In a sea of ads and kits, a well crafted story can be a game changer for companies.
Oge Ọrụ: The project began in 2018 and finished in 2019 in Athens, Greece.
Usoro Ọrụ: Which came first: the chicken or the egg? In this sales kit, the chickens definitely steal the show! Enchanted by the power of stories, a visual narrative about chickens with interesting and unusual qualities was created. There is Captain Mahe for free range eggs, Madame Coco for bio eggs and Miss Nelly for barn laid eggs. That’s their story. A story about some heroines and creators that decided to play outside the box! A story about eggs, aka a commodity product, which became a totally unexpected, playful and branded experience.
Ndị Otu: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou
Asụsụ Foto: A.S. Advertising, 2019