Macy’s Website Webụsaịtị Azụmahịa E-Commerce nke Willy Lai and Dave Torres

Ihe emepụtara bụ Macy’s Website Webụsaịtị Azụmahịa E-Commerce nke Willy Lai and Dave Torres bụ onye meriri a na-asọpụrụ nke ukwuu nke 2020 Ihe Nrite A' Design Award nke Ọlaedo na Udi Asọmpi Nhazi Weebụsaịtị na Weebụ.

ỌlaedoWeebụ· 2020

Macy’s Website Webụsaịtị Azụmahịa E-Commerce

nke Willy Lai and Dave Torres

Onye Ahịa: Macy's

Onye Meriri Ihe Nrite A' Design Award nke Ọlaedo na Udi Weebụ

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #93996

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Macy’s Website Webụsaịtị Azụmahịa E-Commerce

Webụsaịtị Macy's bụ ikpo okwu e-commerce nke na-enye ndị ahịa ohere ịzụta ngwaahịa dị iche iche nke Macy's na ịntanetị. E mezigharịrị webụsaịtị ahụ na 2019 dịka nzaghachi kpọmkwem na nkwupụta ndị ahịa, nke rụpụtara nhazi dị ọcha, dị mfe ma sitere na mmụọ ejiji. Nhazi ahụ na-esite na mgbasa ozi ejiji na ngwaahịa teknụzụ ndị ahịa, ebumnobi ya bụ ime ka Macy's dị iche na ndị na-ere ahịa ndị ọzọ ha na-asọ mpi. E ji teknụzụ webụ ọgbara ọhụrụ na-emeghari onwe ya rụọ ya, ya mere enwere ike ilele saịtị ahụ na kọmputa laptọọpụ, tablet na smartphones. Nnyocha ahụmịhe ndị ọrụ duziri mmezigharị ahụ, gụnyere nyocha, ajụjụ ọnụ na ule ojiji.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaedo

Macy’s Website Webụsaịtị Azụmahịa E-Commerce meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Macy’s Website Webụsaịtị Azụmahịa E-Commerce ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Macy’s Website Webụsaịtị Azụmahịa E-Commerce na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Nha & Mkpuchi: We developed reponsive web design across different devices.
Mkpado: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Teknụzụ Mmepụta: We utilized modern responsive web technologies.
Ịma Aka Imepụta: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Nchọpụta: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Mkpali: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Oge Ọrụ: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Usoro Ọrụ: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Ndị Otu: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Asụsụ Foto: Images courtesy of Macys.