Agave De Ray Ọrụ Mbụ: Njirimara Akara Ahịa nke Bojun Tan

Ihe emepụtara bụ Agave De Ray Ọrụ Mbụ: Njirimara Akara Ahịa nke Bojun Tan bụ onye meriri a na-asọpụrụ nke ukwuu nke 2026 Ihe Nrite A' Design Award nke Bronz na Udi Asọmpi Nhazi Eserese, Ịse Ihe na Nkwurịta Anya.

BronzEserese· 2026

Agave De Ray Ọrụ Mbụ: Njirimara Akara Ahịa

nke Bojun Tan

Onye Ahịa: Agave De Ray

Onye Meriri Ihe Nrite A' Design Award nke Bronz na Udi Eserese

6,565

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #181084

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Agave De Ray Ọrụ Mbụ: Njirimara Akara Ahịa

Ederede Akwụkwọ: Agave De Ray na-eweta usoro njirimara akara ahịa dị mma maka onye na-ere mezcal nke dabere na Beijing, na-ejikọta ihe nketa Oaxacan na nlekọta ndị ọbịa nke obodo mepere emepe. Ọrụ a na-eji njirimara mgbanwe ebe a na-eme ka ihe ndị eji eme ya dịka mmụọ na-eche nche, na-ejikọta eserese egwuregwu na usoro mkpụrụedemede siri ike. Site n'ịgụzọrọ usoro nka aka na agba ụrọ dị nwayọọ, atụmatụ a na-eguzobe ọkọlọtọ anya dị elu maka mmanya butik, na-atụgharị ike nna ochie maka ndị ọgaranya nke oge a.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Bronz

Agave De Ray Ọrụ Mbụ: Njirimara Akara Ahịa meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Agave De Ray Ọrụ Mbụ: Njirimara Akara Ahịa ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Agave De Ray Ọrụ Mbụ: Njirimara Akara Ahịa na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Agave de Ray is a mezcal dealer and bar based in Beijing. The project develops a brand architecture that bridges the raw, ancestral character of oaxacan mezcal production with the speakeasy drinking culture of beijing. Anchored by an adaptive visual identity, the system translates traditional agave-related elements into a family of quirky personified spirits. The overall brand identity aims to establish a new model of high-end boutique spirits within an urban drinking context
Nha & Mkpuchi: The brand identity is developed as a scalable digital system. Core assets are produced in vector formats (AI, SVG, EPS) and raster outputs (PNG, JPG) for web and print use. A modular 8-column grid grid system and defined clear-space rules ensure consistency across formats. Typography uses Cortese font family with structured hierarchy. Color specifications include RGB, CMYK, and Hex values for cross-media reproduction.
Mkpado: Adaptive Logo, Changing Logos, Catering, Drinks, Mexican, Characters
Teknụzụ Mmepụta: To maintain the brand’s Ancestral Grit, I utilized a digital linocut technique to create a high-contrast, tactile aesthetic that mimics traditional woodblock printing. The Adaptive Logo System was engineered for scalability across high-end catering touchpoints, from letterpress coasters on 600gsm cotton stock to copper-foiled bottle labels. The methodology centered on "Visual Governance"–balancing the quirky character illustrations with a rigid, minimalist typographic grid to ensure the brand felt both artisanal and elite.
Ịma Aka Imepụta: The primary challenge was achieving a fine balance between "playful quirk" and "high-end prestige." Internally, I had to balance the owner’s personal namesake with the historical weight of Oaxacan tradition. Externally, the obstacle was avoiding "craft-kitsch" while maintaining artisanal authenticity for the Beijing luxury market. I overcame this by engineering an adaptive logo system that shifts with the spirit, using a rigid minimalist grid to anchor the fluid, hand-drawn characters.
Nchọpụta: This visual research analyzed the tension between traditional heritage and a luxury market of young drinking culture. Using comparative analysis and mood mapping, I identified a gap between traditional kitsch and luxury. By studying urban drinking rituals and premium spirit packaging, I developed an adaptive identity system, resulting in a series of motif that humanizes the product while maintaining elite status.
Mkpali: Driven by the brand's namesake, the owner, the design personified the agave as a watchful spirit by adding eyes to each element, infusing the identity with a personal, mischievous soul. The research focused on the tension between Oaxacan ancestral grit and Beijing's urban refinement. An adaptive logo system was made to shift with the product line, using a linocut aesthetic and a muted palette to ground the quirky characters in a high end, boutique dealer context.
Oge Ọrụ: The project started in January 2023 and finished in January 2026, and was soft-launched online since 2023.
Usoro Ọrụ: The brand operates through a "living" visual system where the agave spirits adapt to the user’s journey. At a tasting, the interaction begins with tactile, raw-textured invitations, leading to bottles where the "watchful" characters shift based on the specific spirit. This personification creates an emotional dialogue, making the complex heritage of Mezcal approachable yet elite. By balancing playful characters with rigid, premium materials, the design delivers a more memorable, intuitive, and culturally resonant ritual.