Yuplet Branding Njirimara Ụlọ Ọrụ nke Jake Wilkins

Ihe emepụtara bụ Yuplet Branding Njirimara Ụlọ Ọrụ nke Jake Wilkins bụ onye meriri a na-asọpụrụ nke ukwuu nke 2026 Ihe Nrite A' Design Award nke Bronz na Udi Asọmpi Nhazi Eserese, Ịse Ihe na Nkwurịta Anya.

BronzEserese· 2026

Yuplet Branding Njirimara Ụlọ Ọrụ

nke Jake Wilkins

Onye Ahịa: Yuplet

Onye Meriri Ihe Nrite A' Design Award nke Bronz na Udi Eserese

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #175650

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Yuplet Branding Njirimara Ụlọ Ọrụ

Yuplet Branding bụ njirimara ụlọ ọrụ e mepụtara maka ebe ahịa nke ngwaahịa ejiri aka mee na ndị na-adigide. Usoro a gbadoro ụkwụ na atụmatụ ọnwa ọhụrụ, nke a na-etinye n'otu ụzọ n'ofe okwu njirimara ahaziri iche, akara ngosi, ihe osise na nhazi. Akwụkwọ ndụ akwụkwọ ndụ na-egbuke egbuke na-egosi ahụmịhe ndị na-azụ ahịa, ebe odo odo bara ụba na-eduzi ndị na-ere ahịa, na-enye otu ọ bụla nke ndị ọrụ akara ngosi anya doro anya. Ụdị gbara gburugburu, ndịiche siri ike na akara ndị e buru ụzọ chee maka ekwentị, ndị e si na nchọpụta e mere na ndị na-azụ ahịa na-eto eto nweta, na-agbatị njirimara ahụ n'ofe ebe mmetụta dijitalụ na nke e biri ebi. A kwadebere ihe onwunwe dijitalụ n'ụdị vector.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Bronz

Yuplet Branding Njirimara Ụlọ Ọrụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Yuplet Branding Njirimara Ụlọ Ọrụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Yuplet Branding Njirimara Ụlọ Ọrụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Yuplet is a marketplace for handmade and sustainable products, aiming at the next generation of consumers. This identity reimagines sustainability for gen-z, blending consumer appeal with merchant utility through a vibrant visual system. A crescent motif unifies bespoke iconography, illustrations, and layouts across digital and physical touchpoints, whilst vivid green and rich purple distinguish buyer and seller experiences.
Nha & Mkpuchi: The work included the development of a custom wordmark, crescent-based iconography set, illustration system, colour scheme, and design guidelines. Digital assets were created in vector format (SVG, PDF), optimised for responsive use across platforms.
Mkpado: Brand, UI, Consumer, Corporate Identity, Gen Z, Print, Graphic
Teknụzụ Mmepụta: The design was developed through an iterative, research-driven process combining user-centered design methodologies with brand systems thinking. We crafted a custom wordmark and crescent-based motif, then extended it into iconography, illustrations, and UI components.
Ịma Aka Imepụta: The biggest challenge was creating a cohesive brand with visual appeal for such a wide set of users and scenarios, all while making sustainability feel exciting. Socially, we had to overcome the perception that eco-conscious products lack style or convenience.
Nchọpụta: We conducted qualitative user research to understand how younger consumers engage with sustainable products. Our goal was to make sustainability more appealing and accessible. Using surveys and interviews we found a strong preference for bold visuals, intuitive design, and brands with purpose.
Mkpali: Inspired by a desire to reposition sustainability as aspirational rather than sacrificial, especially for digital natives, this work draws from extensive user interviews, surveys, and persona development, and identified key visual and behavioural cues that resonate with this audience. Influenced by the mobile-first design language of rounded forms, bold contrast, and playful minimalism, we translated these digital-native aesthetics into a unified brand system across both screen and print.
Oge Ọrụ: This project was completed over a period of 8 weeks in London, United Kingdom, starting in December 2024.
Usoro Ọrụ: Bright green draws in shoppers, while rich purple guides sellers. The crescent shape moves playfully across screens and print, helping users navigate and recognise the brand instantly. Whether browsing the app, seeing a billboard, or receiving a package, every touchpoint should feel connected, clear, and visually exciting.
Ndị Otu: Jake Wilkins