Ihe emepụtara bụ Roots Zines nke Xun Zuo bụ onye meriri a na-asọpụrụ nke ukwuu nke 2025 Ihe Nrite A' Design Award nke Bronz na Udi Asọmpi Nhazi Mbipụta na Mgbasa Ozi Ebipụtara.

BronzMbipụta· 2025

Roots Zines

nke Xun Zuo

Onye Ahịa: Xunzuodesign

Onye Meriri Ihe Nrite A' Design Award nke Bronz na Udi Mbipụta

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #172635

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Roots Zines

Mbipụta modjula a nwere akwụkwọ nta dị iche iche, nke e mepụtara nke ọ bụla site n'iji asụsụ ọhụụ nke na-egosipụta njirimara ndị ọkọ akụkọ. N'ịdabere na ụlọ ahịa kọfị New York, ọ na-egosi ka ndị mbịarambịa ọhụrụ si achọta njikọ na ịnọ. Usoro e jiri akpọ ma mechie na vacuum na-akpali echiche nke adịghị adịgide na nchekasị mmetụta uche. Site n'akụkọ ndụ nke onwe, ọrụ a na-ekpughe uru mmekọrịta ọha nke obere azụmaahịa ma na-atụgharị nhazi mmetụta uche ka ọ bụrụ ngwá ọrụ maka nnabata.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Bronz

Roots Zines meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Roots Zines ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Roots Zines na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: A book of zines, each a voice, a mood, a rhythm. Designed with visualized personal styles from the storyteller, these fragments emerge from coffee shops in New York, where new immigrants seek connection in a fast moving city. Loosely sewn and vacuum sealed, the form speaks of impermanence. This modular archive becomes both vessel and invitation, mapping emotion, honoring small businesses, and asking what design can do when it listens.
Nha & Mkpuchi: 203.2 mm x 139.7 mm zine, 6 zines total, 120 pages, printed media with sewn binding, vacuum sealed in a plastic bag.
Mkpado: Zine, Book, Ethnographic Research, Branding, Customer Experience
Teknụzụ Mmepụta: A modular collection of zines, each using different paper stocks, printing methods, and a mix of sewn and Coptic binding. Every material choice was shaped by conversations with storytellers. Inspired by the Chinese Red Thread legend, the bindings reflect connection and distance. A business card included in the set acts as an invitation, extending the narrative and welcoming new voices into the ongoing story.
Ịma Aka Imepụta: The biggest challenge was conducting interviews with storytellers in a neutral, non leading way, helping them share their stories without guiding them toward specific narratives about their relationship with coffee and local culture. This was particularly challenging because the influence of environment, brand design, and tone on consumers, especially who are not native speakers, is often indirect.
Nchọpụta: This research combines qualitative and quantitative methods to explore how coffee connects foreign individuals to local communities. It aims to understand how cafe branding influences consumer decision making. Data was collected through interviews, questionnaires, and cultural probes with over 40 participants. The findings emphasize the significance of emotional connections in branding and suggest that businesses can enhance consumer engagement by focusing on emotional design in real life interactions.
Mkpali: Coffee branding often reflects local culture and community, as coffee shops serve as social anchors. As a former international student, I saw coffee, a global symbol, as a bridge to belonging. I visited local cafes across New York, gathering stories from outsiders and navigating connections. This project is both a storytelling platform and a reflection on how brand and experience design shape human relationships.
Oge Ọrụ: An ongoing project started in August 2022. The most recent update was in July 2024.
Usoro Ọrụ: This book, or zine collection, connects with readers through print in a tangible way. Its unique visual language tells stories while reflecting the personal style of each storyteller. The first zine introduces the inspiration of the project, followed by others sharing diverse stories, reinforcing community. The final zine guides readers on how to participate and invites them to contribute. A business card on the vacuum sealed packaging provides submission details.