Tels Cargo Njirimara Ụlọ Ọrụ nke Nargiza Usmanova

Ihe emepụtara bụ Tels Cargo Njirimara Ụlọ Ọrụ nke Nargiza Usmanova bụ onye meriri a na-asọpụrụ nke ukwuu nke 2025 Ihe Nrite A' Design Award nke Igwe na Udi Asọmpi Nhazi Mgbasa Ozi Azụmaahịa, Ahịa na Nkwurịta Okwu.

IgweMgbasa Ozi Azụmaahịa· 2025

Tels Cargo Njirimara Ụlọ Ọrụ

nke Nargiza Usmanova

Onye Ahịa: TELS Cargo

Onye Meriri Ihe Nrite A' Design Award nke Igwe na Udi Mgbasa Ozi Azụmaahịa

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #172023

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Tels Cargo Njirimara Ụlọ Ọrụ

Tels Cargo bụ njirimara ụlọ ọrụ e mepụtara maka ụlọ ọrụ mbupu dị na Europe nke lekwasịrị anya n'ibu ngwongwo ụgbọ ala. Akara ahụ na-edobe ụdị mkpụrụedemede mbụ, agba mmiri ọcha ya, na akara ihe ise nke pallet, ka a na-amata ya ọsọ ọsọ. Ihe okirikiri na-anọchi anya anyanwụ na ìhè. Mkpụrụedemede G na O dị n'okwu Cargo ejikọtara ka ha gosipụta mmegharị. A na-etinye njirimara a n'usoro ụgbọ ibu, kalenda mgbidi, ngwaahịa ọfịs, kaadị ekele, karama mmiri, akpa, elekere mgbidi, ọnọdụ ngosi, na onyinye dị iche iche. Agba isi awọ na oroma na-akwado ọdịdị ọhụrụ na nke ọkachamara.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Igwe

Tels Cargo Njirimara Ụlọ Ọrụ meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Tels Cargo Njirimara Ụlọ Ọrụ ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Tels Cargo Njirimara Ụlọ Ọrụ maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: TELS Cargo is a well-established brand in the European transportation market, clearly focusing on automotive cargo transportation. Our team led the brand identity transformation, starting with the logo redesign, ensuring continuity while reinforcing the company’s new direction. Beyond the logo, we developed a comprehensive brand identity, including truck decals, promotional materials, and an exhibition stand design, creating a cohesive and powerful visual presence.
Nha & Mkpuchi: The following products were created: logos and identities, truck designs, wall calendars, office supplies, greeting cards with envelopes, water bottles, stand designs, bags, wall clocks, as well as gifts and souvenirs.
Mkpado: Branding, Identity, Graphic design, Logo design, Visual design
Teknụzụ Mmepụta: All advertising product layouts are created using graphic design software.
Ịma Aka Imepụta: The hardest part of this design activity was integrating the TELS Group's historical brand legacy with TELS Cargo's new strategic direction. This process faced creative challenges such as balancing tradition with innovation. Internally, the historical significance and social identity of the brand were pivotal, while externally, legal constraints, production capabilities, tech advancements, and access to information posed additional hurdles.
Nchọpụta: A dynamic, modern visual style was crafted for TELS Cargo, reflecting professionalism and forward thinking. Conceptual imagery with a tech-inspired touch emphasized innovation and movement in transportation. A gray and bold orange palette reinforced the brand's identity, with orange symbolizing sun, light, and optimism. The design balanced energy, confidence, and a sleek, stylish aesthetic.
Mkpali: The inspiration for the new company logo retains key elements of the TELS brand – its typography, colour palette, and signature five-stripe graphic symbolizing a pallet (a skid) – to ensure continuity and recognition. To reflect dynamism and harmony, we introduced a circular element representing the sun and light. A unique touch is the seamless connection between 'G' and 'O' in Cargo, subtly reinforcing movement, as 'GO' signifies motion and progress.
Oge Ọrụ: The project began at the start of 2022 and was completed by the end of 2023 in Toronto.
Usoro Ọrụ: All advertising products were developed to enhance the company’s image and build customer trust, while also fulfilling the company’s daily office and communication needs.
Patentị: Copyrights belong to Nargiza Usmanova, 2024 and NUMZ Graphics.
Asụsụ Foto: Image #N1 : Photographer Maxim Zinchuk
Image #N2 : Photographer Maxim Zinchuk
Image #N3 : Photographer Maxim Zinchuk
Image #N4 : Photographer Maxim Zinchuk
Image #N5 : Photographer Maxim Zinchuk