Ihe emepụtara bụ Arts Fund Njirimara Anya nke Zeyu Wu bụ onye meriri a na-asọpụrụ nke ukwuu nke 2024 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Eserese, Ịse Ihe na Nkwurịta Anya.

ỌlaọchaEserese· 2024

Arts Fund Njirimara Anya

nke Zeyu Wu

Onye Ahịa: Yilin Wang

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Eserese

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #157359

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Arts Fund Njirimara Anya

Arts Fund bụ usoro njirimara anya e mepụtara maka mmemme ọzụzụ ndị nwere nka n'imepụta ihe odide agwa. Nhazi a jikọtara mkpụrụedemede CUZ na atụmatụ omenala nke egwuregwu opera ndị China. E debere ihe ndị China na mkpụrụedemede Latịn ọnụ iji gosipụta mgbanwe omenala n'etiti Ọwụwa Anyanwụ na Ọdịda Anyanwụ. Usoro nhazi ahụ niile na-agbaso ụdị mba ụwa nke Switzerland, nke ụdị mkpụrụedemede CUZ na-emebi emesịa, na-enye ọdịdị nke bụ ma nke bara uru ma nke oge gboo gasịrị. A na-etinye usoro a n'ọrụ na akwụkwọ mgbasa ozi, akwụkwọ nkesa, akwụkwọ ịkpọ òkù na banna. Ebumnobi ya bụ ịkọrọ ndị na-eto eto omenala opera ndị China.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

Arts Fund Njirimara Anya meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Arts Fund Njirimara Anya ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Arts Fund Njirimara Anya bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: This project is a visual system for the Communication University of Zhejiang for the China Arts Foundation's Character Design Talent Training Programme, combining CUZ with the traditional motifs of Chinese opera and combining Chinese elements with Latin letters to express the cultural exchange between East and West. The overall visual framework is built around a Swiss internationalist style, which is broken up by CUZ, making the design both functional and post-modern in its visual form.
Nha & Mkpuchi: The common specifications of posters are A1, A2, A3, etc. The size depends on the need, and can be made of paper, plastic, airbrush and other materials. Flyers are smaller in size, usually A4 or smaller, and are usually made of paper, which can be printed, photographed, airbrushed and other treatments. The specifications of invitations depend on the number of people to be invited and the content, such as postcard type, card type, etc. They are made of paper, plastic and other materials, and can be processed by printing, hot stamping, embossing and so on. The specification of banners depends on the length and usage, such as 1 metre, 2 metres, 3 metres, etc. They are usually made of fabric, and can be processed by printing, heat transfer and so on.
Mkpado: regional culture，Tangible cultural heritage，Graphic design
Teknụzụ Mmepụta: The overall visual framework is built around a Swiss internationalist style through typography that is both functional and post-modern in form. The user can clearly identify the message of the poster from the text and experience the opera from the text and the operatic images.
Ịma Aka Imepụta: The use of post-modern design forms of traditional culture in the innovation, forming a very unique visual style, so that it is clearly differentiated from other activities of the main visual, appear more unique and artistic, so as to produce a unique visual charm, but also to better promote the brand.
Nchọpụta: Through a strong visual impact, the innovation of cultural redesign attracts the attention of more young people to opera, thus continuously creating a kind of propaganda for traditional culture.
Mkpali: The aim of the project is to better disseminate the traditional Chinese opera culture. We combine Chinese characters with Latin characters so that the posters can have a good communication, take Chinese opera culture out and show the world the charm of opera culture.
Oge Ọrụ: The project started in Hangzhou in February 2023 and will end in October 2023.
Usoro Ọrụ: The clear message and unique visual format of the campaign's main visual attracted a large number of customers, who were very interested in the campaign, and a series of derivative products, i.e. practical and aesthetic in one, were unanimously well received by users.
Ndị Otu: Chaonan Shen
Wen Zhang
Luyu Wang
Yihan Zhang
Ke Xu