Gua Gua Xing Qiu Njirimara Ehihie Ụlọ Ahịa nke Sxdesign

Ihe emepụtara bụ Gua Gua Xing Qiu Njirimara Ehihie Ụlọ Ahịa nke Sxdesign bụ onye meriri a na-asọpụrụ nke ukwuu nke 2024 Ihe Nrite A' Design Award nke Igwe na Udi Asọmpi Nhazi Eserese, Ịse Ihe na Nkwurịta Anya.

IgweEserese· 2024

Gua Gua Xing Qiu Njirimara Ehihie Ụlọ Ahịa

nke Sxdesign

Onye Ahịa: Guangxi Welfare Lottery Issue Center

Onye Meriri Ihe Nrite A' Design Award nke Igwe na Udi Eserese

13,533

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #155947

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Gua Gua Xing Qiu Njirimara Ehihie Ụlọ Ahịa

Gua Gua Xing Qiu bụ njirimara ehihie ụlọ ahịa e mepụtara maka ọrụ mmụba nleta lọtrị nke a na-akpụpụ ozugbo na China. Akara okwu ahụ na-ebelata ihe odide ma gbanwee usoro nke mkpụrụedemede China, si otu a debe ịgụta ya nke ọma ka mgbe otu ọ na-elele ya nke ọma, ọ na-ahụ ihe ịtụnanya. Eserese ndị ahụ na-eso asụsụ atụmatụ nke akara logo ahụ ma gosipụta mpaghara nkpụpụ nke tiketi lọtrị n'ụzọ ekwuru ekwu. Ịbi akwụkwọ na-eji ụzọ dị elu arụ ọrụ na ihe ndị a na-eweghachi eme ihe ọzọ. Usoro anya zuru oke na-egosipụta ụwa nkpụpụ nke ntụrụndụ maka ndị egwuregwu ntorobịa.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Igwe

Gua Gua Xing Qiu Njirimara Ehihie Ụlọ Ahịa meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Gua Gua Xing Qiu Njirimara Ehihie Ụlọ Ahịa ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Gua Gua Xing Qiu Njirimara Ehihie Ụlọ Ahịa maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: While ensuring readability, by reducing strokes and changing the structure appropriately, the wordmark gives people an unfamiliar sense of amazement and fun after they recognize Chinese characters and look further. The patterns follow the geometric design language of logo and expresses the appearance of scratching area of lottery abstractly. The whole visual system together portrays a scratch-off world that radiates fun and surprises that people are looking forward to exploring and unveiling.
Nha & Mkpuchi: The minimum recommended size of the logo is 12 mm for physical printing and 100 px for digital display, and in addition, the design contains detailed requirements for the safe area of the logo and the combination of the individual elements.
Mkpado: Brand identity, Chinese, Instant lottery, Fun, Youthful, Activities offline
Teknụzụ Mmepụta: GuaGuaXingQiu's minimalist and recognizable design conveys youthful vitality and fun. The materials are produced using sustainable materials to ensure that every entity of the brand is environmentally friendly. The precise execution of high-quality printing techniques on recyclable substrates reflects the brand's commitment to environmental responsibility and the eco-friendly and philanthropic attributes of the welfare lottery industry.
Ịma Aka Imepụta: For a long time, the strategy of China's lottery promotional activities has been centered on prize-winning and public welfare. It was a big challenge for the designer to change the client's strategy to focus on fun through practical and reliable data analysis and comprehensive design. It was also a challenge to convey the concept accurately, appeal to young people and avoid under-ageing (minors are not allowed to buy lottery tickets in China).
Nchọpụta: Through data analysis, researchers found that today's Chinese lottery players pay more attention to fun and socializing when purchasing lottery tickets than winning. As a result, a plan was developed to give the lottery a new label by creating a new brand with a fun, youthful theme. Further, the research found that the fun of buying lottery tickets comes from the excitement of chasing change, which became the core concept that ties the whole design together.
Mkpali: To solve Chinese lottery industry's difficulties in attracting youngsters, by studying language habits and social preferences of people, project creates a new brand for China welfare lottery's instant ticket promotion activities. The design deconstructs the excitement of seeking changes in dull life, which is the source of lottery's fun. With the visual system, designers build a world of fun and surprises for young players, and make scratching lotteries a new social currency for them.
Oge Ọrụ: The project started in March 2023 in Beijing and finished in October 2023 in Beijing.
Usoro Ọrụ: The brand "Gua Gua Xing Qiu (Scratch-off Planet)" will mainly serve as offline activity zone, hosting the welfare lottery's offline activities and centralizing the focus of them. In designers' visions, the new brand may build a group of young lottery players who regard scratching lottery as a new social trend, which is adapted to the context of contemporary Chinese Internet culture, and make scratching lottery tickets a topic of young culture.
Ndị Otu: Xiao Xiao
Pan Li
Huang Hao
Chen Xu
Dr. Zhang Rong
Wu Fangbo
Hao Qian
Zhou Qian
Tian Jianing
Lin Hongnan
Liu Beibei
Ai Yangyu