Unicorn Rebrand Njirimara Ọhụụ nke Yating Liu

Ihe emepụtara bụ Unicorn Rebrand Njirimara Ọhụụ nke Yating Liu bụ onye meriri a na-asọpụrụ nke ukwuu nke 2024 Ihe Nrite A' Design Award nke Igwe na Udi Asọmpi Nhazi Eserese, Ịse Ihe na Nkwurịta Anya.

IgweEserese· 2024

Unicorn Rebrand Njirimara Ọhụụ

nke Yating Liu

Onye Ahịa: Yating Liu

Onye Meriri Ihe Nrite A' Design Award nke Igwe na Udi Eserese

11,564

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #154412

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Unicorn Rebrand Njirimara Ọhụụ

Onye mmebe Yating Liu emeela ka akara ụlọ ọrụ ụgbọala ire nri ndị Mexico nke New York dị ọhụrụ n'ọrụ nnwale. Ihe mmebe a ji agba ndị na-egbuke egbuke na akara njirimara dọta mmasị ụmụ akwụkwọ ndị na-eto eto. N'akara ngosi ahụ, "Uni" na-anọchite anya mahadum, ebe "Corn" guzoro maka Tacos. Isiokwu anụ ọhịa otu mpi, nke na-ewu ewu n'etiti ndị ntorobịa, dabara na iwebata ekwe ọhụrụ nke akara ụlọ ọrụ ahụ kwa izu. Akara ngosi ahụ jikọtara ihe dị iche iche n'ụzọ okike site n'usoro ụtọasụsụ Spanish. Ihe ndị dị na ndepụta nri gụnyekwara okwu metụtara kọleji, na-eme ka usoro ọhụụ jikọta ọnụ nke jikọtara n'isi ihe akara ụlọ ọrụ ahụ.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Igwe

Unicorn Rebrand Njirimara Ọhụụ meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Unicorn Rebrand Njirimara Ọhụụ ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Unicorn Rebrand Njirimara Ọhụụ maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: "Unicorn" has a dual meaning: it signifies the mythical animal "Unicorn", aligning with the brand's weekly flavor launches, and it can be dissected into "Uni" and "CORN," representing "university" (as the food truck targets college students near universities) and "the taco". The exclamation mark at the end of the logo mirrors the third letter "i," a distinctive punctuation mark in Spanish.
Nha & Mkpuchi: Loyalty card 90mm x 54mm
Mkpado: Logo, visual identity, branding, corporate identity, graphic design, food identity, New York
Teknụzụ Mmepụta: The logo is easily applied to stationery, packaging and menu designs, and other various applications including loyalty card, balloon, badges, taco truck graphic, apron and tape designs.
Ịma Aka Imepụta: This brand design challenge is how to make every element in the design closely connected to the brand's core, ultimately forming a cohesive and unified visual system. Like the logo design which skillfully incorporates various pieces of information, such as the brand's origin, product characteristics, and target audience, into a simple graphic without losing uniqueness and detail.
Nchọpụta: The overall logo takes a semi-circular shape, cleverly mirroring the appearance of Taco corn tortillas. The letters "i" in "UNi" in the name, along with the exclamation mark at the end, form a mirrored pattern, adhering to the rules of Spanish grammar.
Mkpali: This is a rebranding project for Unicorn Taco, a New York-based taco brand specializing in Mexican food. The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience.
Oge Ọrụ: The project started in July 2021 and finished in September 2021 in Beijing, China.
Usoro Ọrụ: The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience. Additionally, each product name in the menu design cleverly incorporates words closely related to college life, such as "all-nighter," "group project," "brainstorm," and more, ensuring that every element in the design is closely connected to the brand's core, ultimately forming a cohesive and unified visual system.