Transatlantic Innovation Week Nkwukọrịta Mmemme nke Stefan Maier-Wimmer

Ihe emepụtara bụ Transatlantic Innovation Week Nkwukọrịta Mmemme nke Stefan Maier-Wimmer bụ onye meriri a na-asọpụrụ nke ukwuu nke 2024 Ihe Nrite A' Design Award nke Igwe na Udi Asọmpi Nhazi Mgbasa Ozi Azụmaahịa, Ahịa na Nkwurịta Okwu.

IgweMgbasa Ozi Azụmaahịa· 2024

Transatlantic Innovation Week Nkwukọrịta Mmemme

nke Stefan Maier-Wimmer

Onye Ahịa: U.S. Konsulat München

Onye Meriri Ihe Nrite A' Design Award nke Igwe na Udi Mgbasa Ozi Azụmaahịa

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #153141

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Transatlantic Innovation Week Nkwukọrịta Mmemme

Izu Ihe Ọhụrụ Transatlantic, nke Ụlọ Nnọchiteanya Mba U.S. na ụlọ ndị kasọl ise niile haziri, bụ mmemme ọtụtụ ụbọchị nke na-elekwasị anya na mmekọrịta German-American na ike imepụta ihe ọhụrụ ya sara mbara. N'okpuru mkpụrụokwu afọ a bụ 'okike na-enweghị oke', e mepụtara trailer mmemme, ibe nbanye yana ngwaọrụ mgbasa ozi mmekọrịta ọha zuru oke maka ndị mmekọ mmemme ahụ. Onyonyo bụ isi nke mmemme ahụ jikọtara mkpụrụokwu ahụ na echiche mmekọrịta dịka ozi bụ isi.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Igwe

Transatlantic Innovation Week Nkwukọrịta Mmemme meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Transatlantic Innovation Week Nkwukọrịta Mmemme ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Transatlantic Innovation Week Nkwukọrịta Mmemme maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: The key visual gives the Transatlantic Innovation Week event series its face. The landing page serves as a central communication platform with a teaser video. It tells the story of the current motto creativity unbound and the overarching goal of the event series: A bridge between partners. At the same time, the creative communication concept encourages others to become part of the event. An advertising toolset helps them to present themselves perfectly and promote own events. The landing page is also the event calendar with all event key dates.
Mkpado: Logo Design, Brand Imagery, Web Design, Interface Design, Moving Pictures & Movies
Teknụzụ Mmepụta: The teaser video was edited with the programs After Effects and Premiere Pro. Moving image material as well as text and image animations were used for the storytelling.
Ịma Aka Imepụta: The main challenge was to merge the fundamental approach of the transatlantic partnership with the event-specific concept, while still delineating each independently. An additional hurdle involved visualizing the idea of partnership as the overarching message.
Mkpali: Colorful, loud, innovative. The key visual with message is the focus of this cross-media communication and was inspired by the partnership and innovative strength to be emphasized. It shows the impulse power of unleashed creativity. In the event trailer on the landing page, key concepts and futuristic image impressions tell the central idea, inspired by innovative startup industries in areas such as healthcare, fashion, food as well as art and content creation.
Oge Ọrụ: The project kicked off in mid-March and concluded on April 28 with the last day of the event. The event landing page went live in early April, and the digital promotional materials and tools were provided to partners shortly before the start of the event. With the support of the participating partners, over 50 events took place throughout Germany as part of the "Transatlantic Innovation Week," under the theme "creativity unbound."
Usoro Ọrụ: The transatlantic partnership exemplifies collaborative efforts in policies, resources, and technologies to fuel innovation for a better tomorrow. The Transatlantic Innovation Week aims to harness the creativity of future generations, encouraging them to take risks and generate ideas to address global challenges. Investing in and supporting young innovators is crucial for advancing progress and securing a sustainable future.
Ndị Otu: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphic Designer: Jana Himmel
Motion Graphics: Sabine Glaßl
Text: Jakob Wassenaar
Account Manager: Bruna de Morais Soares
Account Manager: Eva-Maria Engelbrecht