Ecohiny Ịkpụzi Akara nke Cansu Dagbagli Ferreira

Ihe emepụtara bụ Ecohiny Ịkpụzi Akara nke Cansu Dagbagli Ferreira bụ onye meriri a na-asọpụrụ nke ukwuu nke 2024 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Eserese, Ịse Ihe na Nkwurịta Anya.

ỌlaọchaEserese· 2024

Ecohiny Ịkpụzi Akara

nke Cansu Dagbagli Ferreira

Onye Ahịa: Cansu Dagbagli Ferreira

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Eserese

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #152882

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Ecohiny Ịkpụzi Akara

Ọ̀ ga-ekwe omume ka akara akwụkwọ mposi bụrụ ihe mara mma ma na-atọ ụtọ? EcoHiny bụ bamboo organic 100%, nwere asambodo FSC ma bụrụkwa nke na-echebe gburugburu dịka o kwere mee. Akara ngosi ya bụ mkpụrụ osisi piichi, nhọrọ agba na ụdị mkpụrụ edemede ya na-egosipụta ọdịdị ụtọ, okike na ịdị nro nke ngwaahịa ahụ. Ebumnuche bụ ime ka akara a dị iche n'ebe ndị ọzọ nọ n'ahịa site n'iji nhọrọ agba pụrụ iche. Agba akwụkwọ ndụ gbara ọchịchịrị nwere ntụpọ acha anụnụ anụnụ, ejikọtara ya na piichi, na-enye ya àgwà na-egwuri egwu, ma na-ezipụtakwa mmetụta nke ịbụ enyi gburugburu na ịdịgide adịgide. Nhọrọ imewe ndị a na-agwa otu ndị ahịa a na-elekwasị anya na ha okwu ozugbo ma na-emepụta njikọ siri ike n'etiti akara a na ndị ahịa.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

Ecohiny Ịkpụzi Akara meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Ecohiny Ịkpụzi Akara ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Ecohiny Ịkpụzi Akara bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.
Nha & Mkpuchi: 3 sizes for shipping box was designed: 12 pack, 24 pack and 36 pack. Wrap dimensions are R11 x H11
Mkpado: bathroom, toilet paper, packaging, bamboo, sustainable, eco friendly, packaging design
Teknụzụ Mmepụta: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4 color printing technique.
Ịma Aka Imepụta: The challenge was being able to produce the same color for the toilet paper wraps and the shipping box. Even though a propriate Pantone color was chosen, the fact that the wraps and the box has different materials resulted in different printed colors. We had to make adjustment in the trial print phase, to make sure the colors matched.
Nchọpụta: A thorough competitor research was done online and offline. During the research phase we realized that all bamboo toilet paper brands use the same tone of bright green. Our aim was to differentiate the brand from others on the market by using a unique color palette.
Mkpali: We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.
Oge Ọrụ: Project started in April 2022 and finished in April 2023. The products were launched in May 2023
Usoro Ọrụ: Bamboo toilet paper is a tree free product. It's septic free, soft and strong. The differentiation points from the competitors are being 350 sheet, elemental chlorine free and having a 100% recyclable packaging.