New 1930 Njirimara Ihe Nkiri Sinima nke Tangible Design

Ihe emepụtara bụ New 1930 Njirimara Ihe Nkiri Sinima nke Tangible Design bụ onye meriri a na-asọpụrụ nke ukwuu nke 2023 Ihe Nrite A' Design Award nke Bronz na Udi Asọmpi Nhazi Eserese, Ịse Ihe na Nkwurịta Anya.

BronzEserese· 2023

New 1930 Njirimara Ihe Nkiri Sinima

nke Tangible Design

Onye Ahịa: Lotte Cinema

Onye Meriri Ihe Nrite A' Design Award nke Bronz na Udi Eserese

11,760

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #147029

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka New 1930 Njirimara Ihe Nkiri Sinima

Ọ na-egosipụta ụda na usoro oghere ahụ n'ụzọ na-agbanwe agbanwe na-ebuli arụmọrụ nke nzikọrịta ozi nke ika & # 039; Ọ na-egosipụta akara ngosi, eserese mgbidi, na eserese sitere na ebumnuche wainscoting nke na-anọchite anya oghere na-enweghị atụ na kpochapụwo. Wainscoting bụ okpokolo agba nke na-egosipụta akara ahụ dị ka ikpo okwu na-eweta ahụmịhe na-atọ ụtọ. Tụkwasị na nke ahụ, motif bụ ntụgharị ntụgharị nke oge a nke na-eme ka imewe gbanwee ma tinye ya na ngwa dị iche iche.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Bronz

New 1930 Njirimara Ihe Nkiri Sinima meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na New 1930 Njirimara Ihe Nkiri Sinima ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. New 1930 Njirimara Ihe Nkiri Sinima na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Uniqueness is added to the design by emphasizing one of the innate properties of LOTTE cinema, the classiness of the cinema itself. The design is developed successfully with interactive visual assets that allow users to experience the nostalgia of visiting an old cinema, as well as being able to fully experience the multiplex of modern media contents. All of this was possible with an underlying understanding of the target audience and their needs along with a modern reinterpretation of the wainscoting.
Nha & Mkpuchi: For the Cinema Entry Signage, the studio worked with Tank 1.2mm galvanized sheet iron with the designated color (3M 7725-12) and finished it with a paint finish. Next, they worked with Thk 3mm Acrylic with the designated color (3M 7725-131) that has been lasered and finished with paint. They then stuck the piece together with a Thk 3mm PC (used for lighting) along with the front sheet. Lastly, they finished by adhering to a sheet cutting (Black3c). They worked with a 1,300mm X 200mm size.
For Directional Wall Graphic, the front is Thk 100mm acrylic (PANTONE 1235C / 710C) with a paint finish, and the sides (3M 7725-12) are silk printed after they were finished with paint. The size is 110 X 1350 mm.
Mkpado: Brand Identity, Graphic, Cinema Branding, Signage, Multiplex, Pictogram, Brand Design, Visual Archive, Logo Design, Corporate Identity
Teknụzụ Mmepụta: The reason why Studio Tangible shifted their focus on wainscoting of the cinema interior was that the motif aligned with LOTTE cinema's brand philosophy as well as the innate values of the film industry. As the slogan of LOTTE cinema is "Happy Memories", they resonated with the act of capturing the moments of happiness by taking pictures and videos, wanting that moment to last forever. Hence, they were able to get insights on signifying the diverse experiences customers experience on the platform.
Ịma Aka Imepụta: With the nature of the cinema environment being dark, they had the goal of making the graphics and signage stand out for it to be well seen. Hence, they utilized different color options to project the graphics. Gold and black was the chosen color as it gives off an elegant and premium look and feel, and the gold giving the shining visual. Neon was used as a sub color by interpreting the classics to represent a modern image.
Nchọpụta: Studio Tangible carefully dissected different elements of classy space designs by LOTTE Cinema. The arch, wainscoting, greek pillars, and spiral stairs were elements that were in consideration to use.
Amongst all the different classic motifs, they considered wainscoting as an element that emits a screen-like feel to the customers, as well as acts as a frame when extended to various touch-points. It was a suitable graphic motif to represent multiplex. They referenced various journals and images related to Art Deco, amongst which were the '1925 Paris Exhibition' (1999), and 'Art Deco Interiors: Decoration and Design Classics of the 1920s ' by Patricia Bayer.
Mkpali: Studio Tangible was in charge of recreating the visuals inspired by different interior elements of the cinema. With the wainscoting used in the interior being the main motif, they were inspired by the Art Deco style of execution in the 1930s. They interpreted the 'Dual Frame' in a modern way and used this graphic as a key element through both the space and visuals. This altogether harmonized to create a consistent aesthetic and brand experience. The 'Dual Frame' form from the wainscoting is applied infinitely on different signages, and pictograms by extending, minimizing, and combining.
Oge Ọrụ: The Project started in November 2019 in Seoul and finished in August 2020 in Seoul, and was launched in Dogok branch in August 2020.
Usoro Ọrụ: In spaces like multiplexes where content and services are abundant, flow plays an important factor in the overall brand experience. Studio Tangible has strategized ways to deepen the interaction of the customers' experience in the cinema by working with an interior designer. The wall graphics within the space, and pictograms were appropriately applied with a natural flow of movement in consideration.
Patentị: Copyrights belong to Tangible Design, 2020.
Ndị Otu: Creative Director: Yoon Seuk Shim
Design Strategy: Somin Lee
Designer: Jungsun Shin
Designer: Seohee Min
Asụsụ Foto: #1 : Photographer Yoon Seuk Shim, Lotte Cinema, 2020.
#2: Photographer Yoon Seuk Shim, Lotte Cinema, 2020.
#3 : Photographer Yoon Seuk Shim, Lotte Cinema, 2020.
#4: Photographer Yoon Seuk Shim, Lotte Cinema, 2020.
#5: Photographer Yoon Seuk Shim, Lotte Cinema, 2020.