Hair For Hope Cancer Care Initiative Nkwalite nke Onedor Co. Ltd.

Ihe emepụtara bụ Hair For Hope Cancer Care Initiative Nkwalite nke Onedor Co. Ltd. bụ onye meriri a na-asọpụrụ nke ukwuu nke 2023 Ihe Nrite A' Design Award nke Bronz na Udi Asọmpi Nhazi Mmekọrịta Ọha.

BronzMmekọrịta Ọha· 2023

Hair For Hope Cancer Care Initiative Nkwalite

nke Onedor Co. Ltd.

Onye Ahịa: Onedor Co. Ltd.

Onye Meriri Ihe Nrite A' Design Award nke Bronz na Udi Mmekọrịta Ọha

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #141480

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Hair For Hope Cancer Care Initiative Nkwalite

Hair for Hope bụ mmemme ọrụ ebere inyefe ntutu isi nke Hope Foundation maka nlekọta ọrịa cancer malitere maka ndị lanarịrị ọrịa cancer. Mmemme a nwere mmetụta dị ukwuu n'ịkụziri ndị na-eto eto banyere ịme ọrụ ọma ọha. Ndị otu a chepụtara ọrụ ahụ na njirimara ya iji mee ka nkwukọrịta okwu na ahụmahụ ya na ndị sonyere na ya sie ike karị. N'ọdịnihu, atụmatụ a na njirimara ya ga-abụ akara oku-ime-ihe nye ndị lanarịrị ọrịa cancer ka ha kọrọ ahụmahụ ha yana nye ọgbọ ndị na-eto eto ka ha mee ihe ma mepụta mmetụta ga-agbasa maka ọdịmma ọha mmadụ. Ị nwere ike ịbụ olileanya mmadụ.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Bronz

Hair For Hope Cancer Care Initiative Nkwalite meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Hair For Hope Cancer Care Initiative Nkwalite ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Hair For Hope Cancer Care Initiative Nkwalite na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: The symbol builds on two essences of the event, helping the needy by donating your hair and the joy of cancer survivors to live confidently. The design conveys simplicity but clarity to the event's spirit.

Future management and implementation of the identity have also been taken into consideration. Therefore, it is also with the simplicity of design and a well-organized system that the foundation, without in-house design capability, will be able to adapt and apply this identity autonomously and consistently.
Nha & Mkpuchi: The color choice of this design reminds the participants of the essential requirement that their hair should remain natural, not dyed or in any other way treated.

In addition, a two-color palette makes the symbol easy to recognize in different environments and is also managed by the team. It minimizes the complexity in production, K100 and a single Pantone swatch make color correction simple and consistent across collaterals.
Mkpado: Social design, Service Design, Branding, Brand Strategy, Brand Purpose, Facilitation
Teknụzụ Mmepụta: The construct of the symbol is called "Halo of Hope," which is two half circles united. It symbolizes the commitment of the foundation towards cancer survivors, translated into a rainbow, a sign of promise; and the smile of the individuals receiving care services as they can live confidently again. The halo keeps the design in a balanced geometric space, raising the design's sense of trustworthiness and community.
Ịma Aka Imepụta: In terms of brand strategy and design, it is to get the consensus of the management team, some of which are cancer survivors, some of which are of medical background, and each had a different view on how the brand and the initiative should be presented and carried on in the future. However, through a successful workshop, the team was able to re-focus and collectively (re)created HOPE foundation's brand purpose, which will be the North Star to all decision making on all matters.
Nchọpụta: The project leverages qualitative methods such as IDIs with key stakeholders to get their first hand experience and expectations for the project. Design-thinking techniques are also introduced in the form of co-create workshop to attain consensus across top management team on brand strategy as well as action steps.

The team is continuously elevating the event, and exploring ways to invite the broader public to get involved. The objective is to identify pivotal points to help those who are not able to participate directly and ensure their contribution are recognized.
Mkpali: Hair for Hope is a hair donation charity event initiated by "HOPE Foundation for Cancer Care" for cancer survivors. It is most influential in educating young adults in doing public good and needs an equally distinctive identity to convey its purpose.

The identity will become a symbol of call-to-action for cancer survivors to share their experiences and the younger generation to act, and make ripples of impact for society's benefit.
Oge Ọrụ: The project started in March, 2022 and concluded in July 2022. The initiation/event is in preparation phase and will take place in July this year and our collaboration will continue to introduce other initiatives for the foundation.
Usoro Ọrụ: This initiative is consisted of branding processes, with a mix of qualitative methods including IDIs, workshop facilitation, design-thinking and agile management to effectively bring consensus across top management.
Patentị: N/A
Ndị Otu: HOPE Foundation for Cancer Care:
Elaine Su, CEO
Jeremiah Lin, Director of PR

ONEDOR Co. Ltd.:
Tenniel Liu, Founder and Director
Tina Wu, Co-Founder and Brand Strategist
Asụsụ Foto: Image #1: Creator Tenniel Liu, Hair for Hope Logo ,2022.
Image #2: Creator Tenniel Liu, Hair for Hope Outdoor ,2022.
Image #3: Creator Tenniel Liu, Flag of Hope ,2022.
Image #4: Creator Tenniel Liu, I am Hope Pins ,2022.
Image #5: Creator Tenniel Liu, I am Hope Hoodies ,2022.