Ihe emepụtara bụ XYG Window Njirimara Ihu nke Xinyue Guo bụ onye meriri a na-asọpụrụ nke ukwuu nke 2023 Ihe Nrite A' Design Award nke Igwe na Udi Asọmpi Nhazi Eserese, Ịse Ihe na Nkwurịta Anya.

IgweEserese· 2023

XYG Window Njirimara Ihu

nke Xinyue Guo

Onye Ahịa: XYG Studio

Onye Meriri Ihe Nrite A' Design Award nke Igwe na Udi Eserese

10,850

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #140907

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka XYG Window Njirimara Ihu

XYG Window bụ njirimara ihu emere maka ụlọ ọrụ nhazi (design studio). Njirimara a jikọtara nka ọdịnala ndị ọkà mmụta agụmagụ ndị Chaịna (Chinese literati) na mfe nke oge a. E kewara aha onye guzobere ụlọ ọrụ ahụ n'ime mkpụrụ akwụkwọ (strokes), wee gbaghachi ya na nhazi dịka akara odide ọdịnala (traditional seals). Ewepụrụ ihe ịchọ mma ndị ọzọ, e jirikwa gịrịd (grids) na spaịral Fibonacci (Fibonacci spiral) mee ka ụdị ahụ dị ọcha na nkịtị. Mmalite echiche a sitere n'ederede akara ọdịnala Chaịna oge ochie (ancient Chinese seal script) yana n'oghere windo nke ubi ọma ọdịnala (classical gardens) dị na Suzhou. Na weebụsaịtị ahụ, oghere ọma na oghere ọjọọ, nke a maara dị ka yin na yang, na-arụ ọrụ dị ka bọtịnụ njem (navigation buttons).

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Igwe

XYG Window Njirimara Ihu meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na XYG Window Njirimara Ihu ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ XYG Window Njirimara Ihu maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Fusing elements from ancient literati with modernity, XYG Window is a visual identity that seeks to demonstrate the feasibility to create modern visual communication based on traditional art and cultures. After deconstructing the characters, the strokes were reorganized following the style of traditional seals. The decorative elements were eliminated to embrace modern simplicity and the design was polished with Fibonacci spiral. On the webpage, the yin & yang spaces are leveraged as navigations.
Nha & Mkpuchi: N/A
Mkpado: Visual identity, Interface interaction, Cultural modernity, Visual communication, Brand identity
Teknụzụ Mmepụta: After deconstructing the studio founder’s name, we reorganized the strokes – by adopting the style of traditional seals – to develop the preliminary design. Then we eliminated the decorative elements to embrace modern simplicity. Finally, the design was polished with grids and the Fibonacci spiral.
True to form, the corresponding logo, tangible products, and the studio's website home page serve as a window through which prospective clients can see XYG Studio's design style.
Ịma Aka Imepụta: While modern design language dominating the digital interface design world, this project integrated traditional culture and art forms into the game.
The visual identity emerged from a simple, yet unique, geometric form, and is a nod to both classicism and modern simplicity. By deconstructing the Chinese characters into strokes and reconstructing them using seal script font, the design embodies elements of classical aesthetics. At the same time, by simplifying the traditional seal and refining it with grids and the Fibonacci spiral, the end result is unapologetically modern – providing a wealth of possibilities to continue developing the interface and interaction design for XYG Studio's entire website.
For the user interaction portion, we leveraged both the positive and negative space (i.e., yin and yang in Oriental culture) that remained to create the website's navigation buttons.
Paying homage to our shared history, we created this integrated visual identity and interaction project for XYG Studio with strong cultural identity.
Nchọpụta: XYG Window is a visual communication design with strong cultural identity.
In modern digital visual & interface design, the diverse styles from different traditional cultures around the world are gradually converging into one universal visual language - modern UI design language. And the visual diversity based on different cultures and histories is gradually fading out of user interface design with the development of the digital age. As designers, we feel obligated to break through this limitation and help improve the visual diversity in modern visual and interaction design.
In response to "technology enriches cultural diversity", this project enriched the visual diversity in digital design and helped our shared cultures to be better inherited. We also expect to see more designs with cultural identity in the future.
Mkpali: This design was inspired by ancient Chinese literati seal font and the window designs of Suzhou's classical gardens.
Literati is an aesthetic form that integrates poetry, calligraphy, painting, and seal. When perfectly combined, the style reflects China's artistic culture and heritage. Seal, a core element, combines the features of calligraphy, font design, and crafts, just as it contains deep cultural ties and artistic value. Paying homage to our shared history, we worked on this integrated visual identity and interaction project with and for XYG Studio's team.
Oge Ọrụ: The project was initiated in early 2019 in New York and finished 2022, and was recognized as a notable mention in Core77 Design Awards 2022.
Usoro Ọrụ: With the digital design, when users land on the webpage, they can view the origin story behind the brand's visual identity, see it unfold, and use the navigation buttons formed by the yin and yang spaces as entry portals to explore the website. In this way, visitors can immerse themselves in China's rich cultural heritage – which is at the cornerstone of XYG Studio.
With the tangible design, users can intuitively feel the "Yin" and 'Yang" spaces in the identity by playing with the products.
Ndị Otu: Xinyue Guo
Shang Jiang
Sizhe Huang
Yueling Lai
Yizhang Li
Lulin Shan
Asụsụ Foto: Xinyue Guo