Hocan Healthy Njirimara Ụlọ Ọrụ nke Guangzhou Cheung Ying Design Co. Ltd.

Ihe emepụtara bụ Hocan Healthy Njirimara Ụlọ Ọrụ nke Guangzhou Cheung Ying Design Co. Ltd. bụ onye meriri a na-asọpụrụ nke ukwuu nke 2022 Ihe Nrite A' Design Award nke Bronz na Udi Asọmpi Nhazi Eserese, Ịse Ihe na Nkwurịta Anya.

BronzEserese· 2022

Hocan Healthy Njirimara Ụlọ Ọrụ

nke Guangzhou Cheung Ying Design Co. Ltd.

Onye Ahịa: Guangzhou Cheung Ying Design Co., Ltd.

Onye Meriri Ihe Nrite A' Design Award nke Bronz na Udi Eserese

12,489

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #137537

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Hocan Healthy Njirimara Ụlọ Ọrụ

Hocan Healthy bụ njirimara ụlọ ọrụ e mepụtara maka otu ụdị ngwaahịa nka ahụike hydrogen na oxygen. Akara ahụ (logo) na-eweda molecule hydrogen ka ọ bụrụ okirikiri dị mfe. Ụdịdị odide na nke oghere na-egosi mgbanwe dị n'etiti mmiri na hydrogen, ma na-egosipụta ngalaba ahụ ụlọ ọrụ a na-arụ ọrụ na ya. A na-eji agba blu nke teknụzụ dị ka isi agba, jikọta ya na oyiyi nke akụkụ atọ (three-dimensional). Akara ahụ pụrụ ịgagharị n'etiti ụdị akụkụ abụọ (two-dimensional) na akụkụ atọ (three-dimensional) site n'ụdị ihe dị iche iche na usoro nrụpụta dị iche iche, ma ka a na-amata ya n'anya mgbe niile. E wuru usoro anya (visual system) a n'ụdị vector maka mbipụta akwụkwọ na mgbasa ozi dijitalụ.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Bronz

Hocan Healthy Njirimara Ụlọ Ọrụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Hocan Healthy Njirimara Ụlọ Ọrụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Hocan Healthy Njirimara Ụlọ Ọrụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: As a provider of hydrogen and oxygen health technology industry, the upgraded 'Hocan healthy' is concise, modern and full of technology in the overall visual effect. With the increasing role of three-dimensional dynamic aesthetics in conveying brand personality, not only does the logo become an image symbol of the coexistence of business and art, which highlights the brand personality, but also is more suitable for digital communication, and invisibly outputs a deeper brand awareness.
Nha & Mkpuchi: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Mkpado: Logo, Branding, Visual Identity, Graphic Design, Interior Design
Teknụzụ Mmepụta: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior space.
Ịma Aka Imepụta: The most challenging part of this project was to find a suitable design language to effectively visualize abstract ideas and interpret the temperament and connotation of the brand.
Nchọpụta: According to analysis, most of the brands in the same field are showing signs of disorder, slowness and weakness, and lack of brand awareness. Therefore, Hocan healthy has ushered in a comprehensive upgrade, and the new visual identity presents a three-dimensional form, establishing a strong visual anchor to describe the brand's belief in innovation and bringing consumers a modern and fresh visual experience.
Mkpali: Hocan healthy mainly develops intelligent technology products around 'hydrogen drinking water, hydrogen breathing and hydrogen health care'. In the design of the logo, we summarized the 'hydrogen molecule' into a more focused circle, showing the change process between water and hydrogen in the form of positive and negative shapes, and skillfully expressing the industrial features of the brand. Boldly use technology blue as the main color, and cooperate with three-dimensional modeling to make it significantly different from similar brands and increase consumer attention.
Oge Ọrụ: The project started in April 2021 in Guangzhou and finished in October 2021 in Guangzhou, and was exhibited in November 2021 in Guangzhou.
Usoro Ọrụ: The design creates a unified brand image system. Whether it is in the early stage, the design process, and the implementation, the brand spirit can run through, and it is inseparable from the strongest cooperation between design and craftsmanship. The new logo can continuously switch between two-dimensional and three-dimensional in terms of changes in different materials and processes, but it always remains recognizable. Its flexible three-dimensional shape is full of vitality and possibility.
Ndị Otu: Creative Director: Zhiji Dong
Designer: Lu Gu