Pentaheal Clinic Rebranding Njirimara Ọrụ Isi: Njirimara Ahịa nke Pentaheal and Eidetic

Ihe emepụtara bụ Pentaheal Clinic Rebranding Njirimara Ọrụ Isi: Njirimara Ahịa nke Pentaheal and Eidetic bụ onye meriri a na-asọpụrụ nke ukwuu nke 2022 Ihe Nrite A' Design Award nke Bronz na Udi Asọmpi Nhazi Eserese, Ịse Ihe na Nkwurịta Anya.

BronzEserese· 2022

Pentaheal Clinic Rebranding Njirimara Ọrụ Isi: Njirimara Ahịa

nke Pentaheal and Eidetic

Onye Ahịa: Eidetic Marketing

Onye Meriri Ihe Nrite A' Design Award nke Bronz na Udi Eserese

13,735

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #135773

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Pentaheal Clinic Rebranding Njirimara Ọrụ Isi: Njirimara Ahịa

Ederede Akwụkwọ: Pentaheal Clinic Rebranding bụ njirimara ahịa e mepụtara maka ụlọọgwụ Korea nke na-elekwasị anya n'ọgwụgwọ arụmọrụ. Isi ihe eji eme ihe na njirimara a bụ mgbatị. A na-eji akara ọgwụgwọ ụwa niile nke obe dịka asụsụ anya dị mfe nke ndị ọrịa si mba dị iche iche ga-amata. Akara ahụ jikọtara obe ahụ na mkpụrụedemede P na H, nke bụ mkpụmkpụ aha ụlọọgwụ ahụ. Ntụgharị (axis) nke akara ahụ na-agbatị n'akụkụ abụọ, nke mere na akara ahụ dabara maka ngwaahịa dị iche iche nwere ụdịdị na nha dị iche iche. E mere akara ngosi (signage) maka ala ụlọ ọ bụla dị n'ụlọọgwụ ahụ nọ na Seoul.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Bronz

Pentaheal Clinic Rebranding Njirimara Ọrụ Isi: Njirimara Ahịa meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Pentaheal Clinic Rebranding Njirimara Ọrụ Isi: Njirimara Ahịa ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Pentaheal Clinic Rebranding Njirimara Ọrụ Isi: Njirimara Ahịa na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Pentaheal is a Korean medical clinic specializing functional medicine, biology-based approach to identify the cause of disease. To deliver its philosophy, integrated rebranding has been undertaken. To meet the global need of patients, the visual language needed to be universal and straight-forward.
Nha & Mkpuchi: Adress: Gangnam-daero, Seocho-gu, Seoul, Republic of Korea
Reception and Examination floor: 350m²
VIP and Treatment floor: 300m²
Mkpado: Functional medicine, Health, Well-being, Rebranding, Signage, Wellness
Teknụzụ Mmepụta: Pentaheal Clinic is located at Gangnam Station, the most developed area in Seoul. The space was divided into two floors, 'reception and examination center' and 'VIP and treatment room', and signage suitable for the characteristics of each floor was designed. The reception floor is designed with a bright and lively white-tone concept with an atmosphere of hospitality, and the treatment floor is a luxurious and reliable concept with a toned-down color. It was designed for the consistent branding of separate spaces.
Ịma Aka Imepụta: Functional medicine in Korea is an unfamiliar medical field that is not yet widely known. Through the rebranding of Pentaheal Clinic, we aim to promote functional medicine as a new medical field in Korea and Southeast Asia. Conceived from the medical symbol 'Cross(+)' which represent medical services, the motif of symbol mark is expandability of horizontal and vertical axis. Lines sprawling from the 'Cross(+)' shape express that Pentaheal's service area can be expanded to various fields.
Nchọpụta: To emphasize expertise, our team collected as much data as possible through a variety of methods, including surveys, style curation, interviews with hospital staff and visitors, and also functional medicine examinations. Our conclusion was that Pentaheal's philosophy should be easily communicated to the public and provide a consistent brand design. Through the idea of expandability of the medical symbol 'cross(+)' in both directions, we have developed a consistent brand identity with various communication items such as branding and signage.
Mkpali: The biggest motif of Pentaheal Clinic design is 'extension'. Functional medicine, a field that is not yet well known in Korea, is expressed as a medical symbol "cross(+), an easy and simple visual language so that it can be recognized by global patients. It was balanced as branding in combination with 'P' and 'H', which are the abbreviations of the hospital.
Oge Ọrụ: The project started in July 2021 and finished in December 2021 in Seoul.
Usoro Ọrụ: Every letter, except 'P, T, H', has a unique serif that expresses Pentaheal’s global medical vision. For symbol mark, 'P, T, H’ abbreviated new symbol has been integrated with the universal medical symbol 'cross'. The axis of the symbol mark is extended in both directions, to be used on various shapes and sizes of the brand application items. Each line sprawling from the 'Cross(+)' shape represents the core value of #pioneering #leading #central #trust; and it differentiates Pentaheal as a set of medical practices that goes beyond treating people to providing people exuberant lives.
Ndị Otu: Project Owner: Harin You, Pentaheal
Executive Sponsor: Ashley S. Jung, Eidetic
Creative Director: Haein Chae, Pentaheal
Brand Designers: Olivia J. Shin, Kimmi M. Kim, Saerona Shin, Sunny Lee, Eidetic
Brand Strategiest: Rick Jeong, Eidetic