Dona Vitamina Ọrụ Bụ Isi: Njirimara Akara nke Ruis Vargas

Ihe emepụtara bụ Dona Vitamina Ọrụ Bụ Isi: Njirimara Akara nke Ruis Vargas bụ onye meriri a na-asọpụrụ nke ukwuu nke 2022 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Eserese, Ịse Ihe na Nkwurịta Anya.

ỌlaọchaEserese· 2022

Dona Vitamina Ọrụ Bụ Isi: Njirimara Akara

nke Ruis Vargas

Onye Ahịa: Laika

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Eserese

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #134862

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Dona Vitamina Ọrụ Bụ Isi: Njirimara Akara

Dona Vitamina bụ ọrụ njirimara akara emere maka akara ihe ọṅụṅụ dị adị. Akara mkpụrụ okwu ahụ na-egosi nwaanyị Victorian nke anya ya gbagọrọ agbagọ ka ọ na-aṅụ ihe ọṅụṅụ, foto na-akpali ọchị nke nwaanyị nwere onwe ya. Iji gbasaa echiche ahụ, e sere usoro ihe osise nke ndị inyom sitere n'agbụrụ dị iche iche n'ụdị stencil ma jikọta ha na okwu ụfọdụ dị mkpụmkpụ na-atọ ọchị. Ihe osise ndị a na-apụta na menu, ngwugwu, akpa, kaadị nzi ozi, mkpado na mgbidi buru ibu emere n'aka. Ọtụtụ ihe e biri ebi ka e mepụtara site n'offset printing n'agba CMYK, e mekwara akpa ndị ahụ site na silkscreen.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

Dona Vitamina Ọrụ Bụ Isi: Njirimara Akara meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Dona Vitamina Ọrụ Bụ Isi: Njirimara Akara ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Dona Vitamina Ọrụ Bụ Isi: Njirimara Akara bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: The brand's language starts to have an expanded female representation and empathic with its public. Identity materials have a more intense and diverse graphic rhythm, an expanded color palette and occupaining of the environmental design. By giving more voice to female representations, the brand strengthens its original concept: a woman who owns herself. Text and graphic representation quickly talk to the public, who shares them on social media and engages with the brand's culture.
Nha & Mkpuchi: Wall, format 3.000 x 1.300 mm. Menu, sheet format 210 x 297 mm, printed on offset paper 300 g/m2., 4X4 colors (CMYK). Postals, sheet format 100 x 150 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). Bags, format 300 x 400 x 150 mm printed on silkscreen process. Packages, format 210 x 150 X 100 mm, format 150 x 150 X120 mm. Stickers, format 90 x 90 mm, format 30 x 90 mm.
Mkpado: Branding, Logotype, Package, label, illustration
Teknụzụ Mmepụta: Most of the graphic materials were produced in offset in CMYK-scale colors. Offset packaging is suitable for delivery. The wall was handmade by Marcelo Ruis Vargas Martinelli.
Ịma Aka Imepụta: The challenge was to reinvigorate the language of the Dona Vitamina brand. The brand is a timeless woman and master of her own will. Allowing the brand's voice to propagate itself in other female representations was the path for the brand to become polyphonic and collective. A series of illustrations of women interacting with elements of everyday life and nature were created, in a stencil style, to represent female polyphony. The voices are with fun phrases, translating the brand's spirit.
Nchọpụta: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Dona Vitamina brand.
Mkpali: Dona Vitamina was need to change its branding language while preserving its original essence of humor (the logotype is a cross-eyed Victorian lady sipping a juice) and the genesis of female empowerment present since the begin. A series of narratives with women was created, building other Donas Vitaminas, which contemplate different ethnicities and feminine manners. Scattered across surface design, packaging, menus and more, these women are the epitome of the brand's fun and timeless spirit.
Oge Ọrụ: The project started in January 2020 and finished in September 2020 in Sao Paulo, Brazil.
Usoro Ọrụ: The visual identity project contributes to empowerment the feminine nature of the Dona Vitamina brand, the owner and the majority of the staff are woman. In addition, it allows the client to feel welcomed by the casualness and informality of the brand visual language and its authentic narratives.
Patentị: Laika
Ndị Otu: Ruis Vargas, creative director and illustrator; Lorenzo Morelatto, graphic designer.
Asụsụ Foto: Photo by: Madelaine Seagram and Laika