Full Moon Ọrụ Bụ Isi: Mgbasa Ozi Nke Mgbakọ Mmadụ nke Fabiano Dalmacio

Ihe emepụtara bụ Full Moon Ọrụ Bụ Isi: Mgbasa Ozi Nke Mgbakọ Mmadụ nke Fabiano Dalmacio bụ onye meriri a na-asọpụrụ nke ukwuu nke 2021 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Mgbasa Ozi Azụmaahịa, Ahịa na Nkwurịta Okwu.

ỌlaọchaMgbasa Ozi Azụmaahịa· 2021

Full Moon Ọrụ Bụ Isi: Mgbasa Ozi Nke Mgbakọ Mmadụ

nke Fabiano Dalmacio

Onye Ahịa: Rothco, part of Accenture Interactive

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Mgbasa Ozi Azụmaahịa

34,688

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #122999

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Full Moon Ọrụ Bụ Isi: Mgbasa Ozi Nke Mgbakọ Mmadụ

Ọnwa Zuru Ezu bụ mgbasa ozi mgbakọ mmadụ e mere maka Guinness. E bipụtara foto ahụ na Facebook na Instagram feeds na akụkọ n'abalị Halloween na 2020, mgbe a hụrụ ọnwa acha odo odo na-adịghị ahụkebe gburugburu ụwa. E mere foto ahụ site na imezigharị na imegharị foto na Adobe Photoshop. E jikọtara ntụaka ọnwa nwere resolution dị elu, foto akara na texture biya na layers iji mepụta otu foto. Ebumnuche ya bụ isonye na mkparịta ụka zuru ụwa ọnụ site na njikọ dị mfe n'etiti ọnwa na iko biya.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

Full Moon Ọrụ Bụ Isi: Mgbasa Ozi Nke Mgbakọ Mmadụ meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Full Moon Ọrụ Bụ Isi: Mgbasa Ozi Nke Mgbakọ Mmadụ ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Full Moon Ọrụ Bụ Isi: Mgbasa Ozi Nke Mgbakọ Mmadụ bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
Nha & Mkpuchi: Facebook & Instagram feed/stories.
Mkpado: beer, Guinness, halloween, moon, Ireland
Teknụzụ Mmepụta: The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
Ịma Aka Imepụta: The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
Nchọpụta: Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
Mkpali: A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
Oge Ọrụ: The project was developed in October 2020 in Dublin, Ireland.
Usoro Ọrụ: The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours.
Ndị Otu: Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire