Tinkoff Investment Ihe Nkiri Mgbasa Ozi nke Egor Maraev

Ihe emepụtara bụ Tinkoff Investment Ihe Nkiri Mgbasa Ozi nke Egor Maraev bụ onye meriri a na-asọpụrụ nke ukwuu nke 2022 Ihe Nrite A' Design Award nke Bronz na Udi Asọmpi Nhazi Ihe Nkiri, Vidio na Eserese Na-agagharị.

BronzIhe Nkiri· 2022

Tinkoff Investment Ihe Nkiri Mgbasa Ozi

nke Egor Maraev

Onye Ahịa: Blaster Studio

Onye Meriri Ihe Nrite A' Design Award nke Bronz na Udi Ihe Nkiri

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #122056

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Tinkoff Investment Ihe Nkiri Mgbasa Ozi

Tinkoff Investment bụ vidiyo mgbasa ozi nke ihe dị ka sekọnd iri atọ maka ọrụ itinye ego nke ụlọ akụ. Vidiyo a na-egosipụta George Washington dịka onye isi ihe nkiri. Ọ na-anọdụ ala na sofa na-eri pizza, na-adọrọ ike na umengwụ, ma o guzoro maka ego. Onyonyo a na-adịghị ahụkebe na-ebu isi echiche, bụ nke na a ga-edobe ego nke ọma ma mee ka ọ na-arụ ọrụ. Ihe nkiri a jikọtara animation cel na animation cutout, jikọtakwara ya na mgbakọ dijitalụ. Egosiri vidiyo a nke ọma dịka ihe na-egosi tupu vidiyo ndị ọzọ na ịntanetị wee nweta ọnụ ọgụgụ mgbanwe dị elu.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Bronz

Tinkoff Investment Ihe Nkiri Mgbasa Ozi meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Tinkoff Investment Ihe Nkiri Mgbasa Ozi ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Tinkoff Investment Ihe Nkiri Mgbasa Ozi na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.

In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you.
Nha & Mkpuchi: 30 seconds duration
Mkpado: video, 2d animation, animation, character, advertising video
Teknụzụ Mmepụta: Cel animation, cutout animation, Adobe After Effects compositing
Mkpali: A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.

Also for the second video Blaster team made the funny dog. One can find the second video in External link section.
Oge Ọrụ: Project started and ended in September 2020, it was targeted to russian internet audience.
Usoro Ọrụ: Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
Ndị Otu: Blaster animation team

Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin