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Cap Pac Ọrụ Bụ Isi: Ngwaahịa Nkwalite Emume nke Joshua Grant Rayner

Ihe emepụtara bụ Cap Pac Ọrụ Bụ Isi: Ngwaahịa Nkwalite Emume nke Joshua Grant Rayner bụ onye meriri a na-asọpụrụ nke ukwuu nke 2021 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Mgbasa Ozi Azụmaahịa, Ahịa na Nkwurịta Okwu.


ỌlaọchaMgbasa Ozi Azụmaahịa· 2021

Cap Pac Ọrụ Bụ Isi: Ngwaahịa Nkwalite Emume

nke Joshua Grant Rayner

Onye Ahịa: Cassette Concepts limitied

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Mgbasa Ozi Azụmaahịa

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Onye Meriri Onyinye A Kwadoro

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Agba

Nhazi a

Maka Cap Pac Ọrụ Bụ Isi: Ngwaahịa Nkwalite Emume

Cap Pac bụ ngwaahịa nkwalite emebere maka iji ya na emume ndị a na-eme n'èzí. E ji otu mpempe kaadị mee Cap Pac ma jikọta ọtụtụ ihe bara uru. Enwere ike ịdọwapụ ihe mkpuchi anwụ abụọ ma kegide ha n'isi iji kpuchie anya. Mpempe fọdụrụ na-arụ ọrụ dị ka akara nke nwere ike iburu ozi ahọpụtara maka emume ọ bụla. Otu mpempe ahụ na-arụkwa ọrụ dị ka onye na-eburu ihe ọṅụṅụ abụọ. A na-eji kaadị a rụghachiri ọzọ ma ọ bụ nke nwere asambodo, tinyere inki na-enweghị mmiri na ịkpọ nkụ nke na-eji ike dị ala. Ebumnuche ya bụ ibelata mkpofu nke ihe nkwalite na-ekepụta.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

Cap Pac Ọrụ Bụ Isi: Ngwaahịa Nkwalite Emume meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Cap Pac Ọrụ Bụ Isi: Ngwaahịa Nkwalite Emume ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Cap Pac Ọrụ Bụ Isi: Ngwaahịa Nkwalite Emume bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche
Cap Pac is a marketing tool designed to raise brand awareness at events. Cap Pac gives consumers multiple useful products all made from one sheet of card. Our product is a sign which has two detachable sun visors. Once the sun visors have been removed, the sign also has a second use, becoming a two-drink carrier, with a version with two removable coasters/coupons, utilising all the material. They are also truly sustainable, each Cap Pac produced actually has a Net Positive impact on the Environment and Society.
Nha & Mkpuchi
Overall size of flat size of 465mm (h) x 365mm (w) x 0.6mm (d)
Sign/Drinks Carrier 281mm (h) x 323 (w) x 0.6mm (d)
Sun visor peak 91mm with 8 options for different head sizes between 530mm to 600mm.
Mkpado
Marketing tool, Promotional, Events marketing, Sustainable, Recycle,
Teknụzụ Mmepụta
Either recycled or FSC certified material. Chemical free, VOC free and waterless ink, which has no waste. LED drying ink which uses 20% of the energy that UV drying uses. Produced in a carbon neutral factory powered by renewable energy. Carbon offsetting such as UN-backed project which is helping to conserve 86,000 hectares and regenerate a further 1,200 hectares of deforested of the Amazon. Zero waste to landfill and 100% of the waste is recycled and then fed back into our supply chain.
Ịma Aka Imepụta
While developing this product I faced a few challenges along the way. Creating a configuration where each separate product would fit together, leaving no wasted space, fully utilising the material. Due to the technical functions of each element of the product, choosing the correct martial has been vital. We needed a card that is durable for repeated use as a drinks carrier, but also flexible enough to be able to wrap around and connect the head band for the Sun visors, without the material creasing and compromising the design.
Nchọpụta
We asked a group of industry experts, Brand Activation Managers, Merchandise Buyers and Events Organisers questions to pin point the issues they have with what is currently available, what is important to them and what is important to their customers. What became clearly apparent was an issue with uptake and repeated use of the current promotional products, and the want/need for the product to be sustainable and cost effective.
Mkpali
After seeing how many promotional products and marketing materials were handed out at every event I attended and noticing how much was just discarded and thrown away, I felt that marketing tools should do more for the consumer, by actually being a useful product which helps solve issues at the event and is therefore visually used throughout. As well as this it was vital that the product had to be designed that if thrown away, it would either be recycled or failing this, safely biodegrade.
Oge Ọrụ
The project development started in June 2020 in the South of the UK and we have recently launched the product in hopes to be at events this summer.
Usoro Ọrụ
To use the product, start by tearing off the first sun visor by breaking the five points which attach it to the main body of the product. Then repeat this with second sun visor. They are then fastened at the back, helping keep the sun out of the users eyes and the brand name visible. Then they are left with a sign which can have a personalised or tailored message to each event which can be held in the air to show their support. The sign also doubles up as a two drinks carrier, so the user can go to the bar and easily carry drinks back to their seat. Once the drinks are removed, it can then be re-used as a sign again.
Patentị
Patent Pending No.2009115.3 Year 2020 United Kingdom
Copyrights belong to Joshua Grant Rayner Year 2020
Registered Designs
Ndị Otu
Joshua Grant Rayner

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