The Cairo Citadel Njirimara Ụlọ Ọrụ nke Rana Galal

Ihe emepụtara bụ The Cairo Citadel Njirimara Ụlọ Ọrụ nke Rana Galal bụ onye meriri a na-asọpụrụ nke ukwuu nke 2021 Ihe Nrite A' Design Award nke Igwe na Udi Asọmpi Nhazi Eserese, Ịse Ihe na Nkwurịta Anya.

IgweEserese· 2021

The Cairo Citadel Njirimara Ụlọ Ọrụ

nke Rana Galal

Onye Ahịa: Rana Galal

Onye Meriri Ihe Nrite A' Design Award nke Igwe na Udi Eserese

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #113295

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka The Cairo Citadel Njirimara Ụlọ Ọrụ

Cairo Citadel bụ njirimara ụlọ ọrụ e mepụtara maka ebe akụkọ ihe mere eme dị na Ijipt. Njirimara a dabeere n'isiokwu nke ọdịiche, nke e gosipụtara n'okwu mkpọrọ ahụ bụ City of Contrast (Obodo Ọdịiche). Oji na ọcha bụ ụcha ndị bụ isi, ebe ụcha nke abụọ na-ezo aka n'ihe mere eme akụkọ ihe mere eme nke mere n'ime citadel ahụ. Logo asụsụ abụọ ahụ ka etinyere n'ụdị bloku nke nwere ike ikewa n'ime rectangle abụọ dochiri onwe ha ihu na ihu, na-egosipụta mgbanwe ọdịbendị. A họọrọ Helvetica Neue dịka ụdị mkpụrụedemede bụ isi n'ihi ụdị geometric ya dị mfe. E mesịrị mepụta usoro akara ngosi (signage system) nwere otu echiche a.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Igwe

The Cairo Citadel Njirimara Ụlọ Ọrụ meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na The Cairo Citadel Njirimara Ụlọ Ọrụ ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ The Cairo Citadel Njirimara Ụlọ Ọrụ maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: The Cairo Citadel is the small version of Cairo. And while supporting the use of Arabian design patterns as inspiration. The logo was created in a block form that can be splitter into two rectangles that are always located opposite of each other to represent the changes happening in the culture and place in a n abstract way. Black and white are the primary colors they reflect the brand's slogan which is the City Of Contrast. The secondary color was inspired by the blood created in the Massacre event happened inside the citadel. Lately an experimental sign system was developed with the same concept.
Nha & Mkpuchi: The ratio of the logo is 2 squares to 5 squares. Helvetica New was chosen as the main typeface as it is a simple and very modern font. Also, it is somehow geometrical. The curves and angles of the font are similar to the logo type and this creates consistency and harmony.
Mkpado: Logo, Branding, Signage system, Typography, Visual Identity
Teknụzụ Mmepụta: Exploring different visual languages to develop a brand identity, logo design and signage system that is inspired from the Egyptian culture and local citizens.
Ịma Aka Imepụta: Showing the soul of the history and comparing it with the modern life was challenging enough. As I was filling the gaps between the present and the past. To bring that history into today's world, needed a deep research into all common aspects. At the research showed that the contrast happening within the culture, gives it its identity, power and balance look and feel in order to make it visually simple and unique. Effort and time helped into completing the puzzle and barring the complexity of the history within the turn up of simple and modern design. This place was the heart of a challengeable creative research.
Nchọpụta: My research process mainly depends on the related designs within the culture and comparing between the old and modern Egyptian's lifestyle. The goal challenge was to shed the light on the importance of the Citadel that is full of heritage by giving it a powerful and fresh identity that reflects the culture and enhance a person's visit experience. My research journey for this project had to begin with spending a lot of time with the local and international visitors of the Citadel. I also invested many hours visiting and studying the brand's atmosphere, different religions, Islamic designs and guides. People who dedicated their lives to share the history and knowledge. They were the key of this project, as they opened my mind to new doors and visions. They taught me how to explore more by myself also I became a Tour guide assistant at the Cairo Citadel for a day. I took a deep dive into art, communications, history, literature and design. And at the end of this exhausting and exciting journey, I started sketching and building a clear and strong brand.
Mkpali: The Cairo Citadel was the seat of government in Egypt and residence of its rulers for 700 years, From the 13th to the 19th centuries. Developing a visual identity created a huge challenge; to represent the contrast existing inside and outside the place and reflecting it in a fresh and modern look. The exploration and research process led to a rich identity inspired by the citadel's atmosphere and usage. I designed a bilingual logo mark to fit all my target groups and presents it in an opposite way by combining curvy with edgy letter forms and placing them in an opposite layout.
Oge Ọrụ: 2019 German University in Cairo, 3 months During the bachelor in Graphic Design Degree.
Usoro Ọrụ: It produces a unique experience, where is also make people see the place in a new perspective through a simple and modern corporate identity.
Patentị: Copyrights: Rebranding the Cairo Citadel, the city of contrast: Rana Galal
Ndị Otu: none.