Dengo 80g Ogbe Chọkọleti nke Brazil & Murgel Design Studio

Ihe emepụtara bụ Dengo 80g Ogbe Chọkọleti nke Brazil & Murgel Design Studio bụ onye meriri a na-asọpụrụ nke ukwuu nke 2020 Ihe Nrite A' Design Award nke Ọlaedo na Udi Asọmpi Nhazi Nri, Ihe Ọṅụṅụ na Nkà Nri.

ỌlaedoNkà Nri· 2020

Dengo 80g Ogbe Chọkọleti

nke Brazil & Murgel Design Studio

Onye Ahịa: Dengo Chocolates

Onye Meriri Ihe Nrite A' Design Award nke Ọlaedo na Udi Nkà Nri

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Onye Meriri Onyinye A Kwadoro

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Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Dengo 80g Ogbe Chọkọleti

Dengo 80g bụ ogbe chọkọleti e mepụtara maka Dengo Chocolates. Ọdịdị ya nke a kpụrụ akpụ na-anọchi anya ihe ndị dị n'Oke Ọhịa Atlantic dị na Bahia, Brazil, ebe a na-aghọta kakao, dị ka akwụkwọ ndị kpọrọ nkụ, ahịhịa ndụ na mkpụrụ. Elu ya ndị gbagọrọ agbagọ na-ejikọta ahịrị nwere akụkụ abụọ na nke nwere akụkụ atọ ọnụ, nke mere na njedebe ya e hichara ehicha na-egbukepụ ìhè n'elu ogbe ahụ niile. A na-emepụta ogbe a n'ime nkpuchi polycarbonate nke e ji ihe nlereanya aluminom a kpụrụ site na igwe CNC mee, nke na-ejide ahịrị ndị dị mkpirikpi na akụkụ gbagọrọ agbagọ. Ịdị arọ dị iche iche na-enye ụda nkụda dị ụtọ mgbe a gbajiri ogbe ahụ.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaedo

Dengo 80g Ogbe Chọkọleti meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Dengo 80g Ogbe Chọkọleti ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Dengo 80g Ogbe Chọkọleti na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Since a glossy chocolate tells a lot about its quality, the shape was designed in order to treat the light as something tangible. The light is explored on a surface that results from a combination of 3D and 2D lines, creating volumes and shapes that portray elements from the Atlantic Forest, where Dengo's cacao is harvested. The chocolate becomes a sculpture that represents seeds, fruits and leaves in an effort to inspire, create brand recognition and convey the brand's message to the consumer.
Nha & Mkpuchi: 80g / Width 80mm x Depth 180m x Height 8 mm (aprox)
Mkpado: Cocoa, Chocolate, edible, Brazil & Murgel, organic, Brazilian Atlantic forest, cacao, Dengo, Brazil, Bahia
Teknụzụ Mmepụta: After the first creative steps, which included roughs and hand-carved wax modeling, it was developed the digital model to generate the moulding templates in CNC machined aluminum. This templates were used to manufacture polycarbonate chocolate moulds that guarantees high fidelity of the lines, curves and surfaces, as well as the high-polished finishing of the chocolate.
Ịma Aka Imepụta: Dengo aims for real environmental and social impact through a short production chain, valuing the cocoa farmer's work. Besides, the brand has a spontaneous visual and verbal identity, with a very strong Brazilian identity and style. Therefore, it was essencial that the bar it self should tell the story about it's origin, as well as disrupting the monotony found in ordinary chocolate bars in order to reflect authenticity, spontaneity and the Brazilianness found in the brand's personality.
Nchọpụta: The first of many layers of research is the origin of Dengo's cacao: the cabruca, a traditional cocoa agroforestry system, located in the heart of the Atlantic Forest in Bahia, Brazil. In cabruca, cacao trees are cultivated under tall native species that filter access to light, and promote an active cycle of organic matter, enriching the soil with water and nutrients. Interviews with cocoa farmers, images and visits to the Atlantic Forest were a rich complement for the creation of the concept.
Mkpali: The design represents elements found in the Atlantic Forest, the origin of Dengo's cacao, such as dry leaves on the ground, foliage of the tall trees that provide an interesting play of light and shadow, and a variety of seeds. The aesthetics is also influenced by Tarsila do Amaral and Lasar Segall, two of the leading Brazilian Modern Artists. Some key characteristics of their work guided to an expressive style, consistent with what had already been created for the brand in previous projects.
Oge Ọrụ: The project took place in Sao Paulo, between May and October 2018.
Usoro Ọrụ: Dengo Chocolate Bar should be intensely perceived through all the senses. Firstly, the bar comes as a surprise after opening its wraps, presenting an unpredictable shape. The vision engages the perception of high quality chocolate by it's polished surface, as the shape communicates the cacao's origin. Secondly, the dynamic thickness allows a crisp snap, which means it is a well-tempered chocolate and provides a good biting experience that enhances the perception of the flavor as well.
Patentị: n/a
Ndị Otu: Creative Director and Designer: Fabio Brazil
Creative Director and Designer: Henrique Murgel
Technical Developer: Alexandre Soong (Atom Studios)
Technical Developer: Hulk Giannelli (Atom Studios)
CEO and Co-Founder at Dengo: Estevan Sartoreli
Head of Operations at Dengo: Gustavo Raguzzani
Maintenance and Project Manager at Dengo: Jhonata Carvalho
Chocolatiere at Dengo: Luciana Lobo
Asụsụ Foto: Image #1: Rubens Kato
Image #2: Estudio Gastronomico
Image #3: Estudio Gastronomico
Image #4: Diego Cagnato
Image #5: Diego Cagnato