Wụga na ọdịnaya
Blending Soul Ihe Eji Achọ Mma nke Elaine Shiu Yin Ning

Ihe emepụtara bụ Blending Soul Ihe Eji Achọ Mma nke Elaine Shiu Yin Ning bụ onye meriri a na-asọpụrụ nke ukwuu nke 2020 Ihe Nrite A' Design Award nke Igwe na Udi Asọmpi Nhazi Ọla Ịchọ Mma.


IgweỌla Ịchọ Mma· 2020

Blending Soul Ihe Eji Achọ Mma

nke Elaine Shiu Yin Ning

Onye Ahịa: Ejj Jewellery

Onye Meriri Ihe Nrite A' Design Award nke Igwe na Udi Ọla Ịchọ Mma

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Agba

Nhazi a

Maka Blending Soul Ihe Eji Achọ Mma

Elaine Shiu na-eji teknụzụ e biri ebi 3D iji yie echiche nke mgbidi Forbidden City na njiri mara ọgbara ọhụrụ nke China. Goldenkpụrụ ọla edo na-eburu n'uche oge ochie, yana ya na ọdịiche doro anya na-acha anụnụ anụnụ, ọ na-agbakọ na ngwaahịa na-ewu ewu nke na-anọchi anya ma ndị China oge ochie na nke oge a.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Igwe

Blending Soul Ihe Eji Achọ Mma meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Blending Soul Ihe Eji Achọ Mma ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Blending Soul Ihe Eji Achọ Mma maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche
The golden walls carries ancient meanings, and the contrasting vivid blue background culminates into a fashionable and trendy product combining traditional Chinese culture with the modern.
Nha & Mkpuchi
5cm x 6cm
Mkpado
Great Wall, 3D printed, Ejj, HK, HKdesigner, Chinese, Western, Blendingsoul
Teknụzụ Mmepụta
3D printing, 925 silver with 22K gold plated.
Ịma Aka Imepụta
During the product development, there are lots of challenges to face on. For most fashion jewellery products, most of them are in gold, silver and rose gold. To achieve the ideas of blending Chinese and Western culture, I applied fashion blue color on the earrings. It is a difficult part as I never apply a special color directly on the product instead of using different color stone. After studying the process of 3D printing for a few months, I successfully applied the exact color on the earrings.

Moreover, as the products are new not only to the retail customers but also to the buyers. We need to spend extra time explaining the ideas behind the products and also the process for the production. Some of the customers are curious if the blue color will be off after certain of time, what kind of materials are the blue color made of etc. We need to educate them by preparing different videos and special leaflets as well.
Nchọpụta
Chinese culture is one of the world's oldest cultures, originating thousands of years ago. It is mysterious for not only foreigners but also to Chinese themselves. There are too many stories behind the history and it is not that easy for all of us to read through.

Therefore, I took a visit to the "Forbidden City" and "Great Wall of China '' in Beijing. During the visit, I got inspiration from there and decided to input those elements in my design products. As a Hong Kong fashion designer, I usually represent Hong Kong to participate in different worldwide Fashion Week. Through the opportunities, it is a good way to promote and to show the beauty of the Chinese culture.

In the design, I choose blue as the main color which is a blending of Chinese and Western culture. As many of us will identify China as red, therefore, I would like to present a fashion blue color can be also applied on the elements of the Forbidden City. As well as matching with the golden wall. Other than that, I utilized Italian 3D printing technology to create and conceive the concept with a Chinese knot that is simple, yet modern.

Launching the product in Hong Kong, Shenzhen, Shanghai, Beijing, London, New York Fashion Week in 2019. It received highly recommendation by different media e.g. TV, Magazine etc. It was also chosen by the Chinese government to exhibit in one of the yearly biggest cultural events 「文博會」.

In conclusion, this product can successfully achieve the purpose for the product which is blending the Chinese and Western culture. This is a good start and I believe that this blending idea can inspire designers to create more special pieces in the future.
Mkpali
Forbidden City in Beijing (China)
Oge Ọrụ
Designer started the project in May of 2019 and completed the final design in Italy in during July 2019. The product was exhibited in Hong Kong, Shenzhen, Shanghai, Tokyo, New York Fashion Week in 2019.
Usoro Ọrụ
The product is usable which concerned with allow users to effectively and efficiently achieve their end objective with the fashion jewellery like matching in daily.

The product is also valuable. It delivers value not only to the business which creates it but also to the user who buys or uses it.
Patentị
"Trademark (2018) Ejj Holding Limited"
Asụsụ Foto
Image #1 : Creator (Director) Elaine Shiu, Blending Soul, 2019
Image #2 : Creator (Director) Elaine Shiu, Blending Soul, 2019
Image #3 : Photographer (Creative Team) Sunny Yuen, Modelling, 2019
Image #4 : Photographer (Creative Team) Sunny Yuen, Modelling, 2019
Image #5 : Photographer (Creative Team) Gratiano Wong, Modelling, 2019
Document: MODEL RELEASE AGREEMENT (Chong Ka Wai)

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Ihe Emepụtara Nke Ọma Kwesịrị Nkwanye Ugwu Dị Ukwuu

A' Design Award bụ onyinye mba ụwa nke ndị ọka ikpe na-enye maka ihe emepụtara nke ọma. Sonye na A' Design Award iji nweta ohere inweta nkwanye ugwu, aha ọma, nsọpụrụ na nkwusa maka ọrụ gị. Depụta ọrụ gị maka A' Design Award wee soo maka onyinye A' Design Prize a na-achọsi ike.

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