SberBank Online Primary Function: Ngwa Ụlọ Akụ Mkpanaka nke SberBank Online Design Team

Ihe emepụtara bụ SberBank Online Primary Function: Ngwa Ụlọ Akụ Mkpanaka nke SberBank Online Design Team bụ onye meriri a na-asọpụrụ nke ukwuu nke 2021 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Teknụzụ Mkpanaka, Ngwa na Sọftụwia.

ỌlaọchaMkpanaka· 2021

SberBank Online Primary Function: Ngwa Ụlọ Akụ Mkpanaka

nke SberBank Online Design Team

Onye Ahịa: Sberbank

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Mkpanaka

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #101823

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka SberBank Online Primary Function: Ngwa Ụlọ Akụ Mkpanaka

SberBank Online bụ ngwa ụlọ akụ mkpanaka emepụtara maka nnukwu ụlọ akụ Russia. Ihe fọrọ nke nta ka ọ bụrụ ngwaahịa ụlọ akụ niile nke ụlọ akụ ahụ dị n'ịntanetị site na ngwa a. A na-ejikọta ọrụ ụlọ akụ ọdịnala na atụmatụ ụdị ndụ dị ka nkata, akụkọ na katalọgụ. Enwere ike ịtinye kaadị ozi mara mma na nkụta na mmịnye ego iji mee ka ha bụrụ nke onwe karịa. Mgbe azụmahịa na-ewe ogologo oge, a na-egosi ihuenyo na-arụ ọrụ kama ibe nbudata efu. A na-emegharị ihuenyo isi na nke nnabata site na ọnọdụ na oge nke ụbọchị.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

SberBank Online Primary Function: Ngwa Ụlọ Akụ Mkpanaka meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na SberBank Online Primary Function: Ngwa Ụlọ Akụ Mkpanaka ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. SberBank Online Primary Function: Ngwa Ụlọ Akụ Mkpanaka bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: SberBank Online app allows users to get online almost all banking products of the largest Russian bank. Besides traditional banking services there are lifestyle features in SberBank Online such as chats, stories, catalogue, etc. Emotional and emphatic design of the app supports the idea of breaking the pattern of a conventional banking app. SberBank Online team strongly believe that UE (User Emotions) is the new Must-Have for all digital product designs.
Nha & Mkpuchi: Above iOS 10.0 / Above Android 10.0
Mkpado: Digital Banking, Personalization, Emotional Design, app.
Teknụzụ Mmepụta: Illustrations were designed in After effect CC, Illustrator CC and Adobe Photoshop CC. Lottie libraries and plugins were used. The interface part of the app is designed in Sketch. Emotional design part of the app was built using Swift for iOS, using Kotlin for Android. Targeting and geotags are used to show personalized designs to the right customers.
Ịma Aka Imepụta: One of the brightest challenges which emotional design helped us solve was a long loading in the app. Banking apps do need a lot of data to upload, but SberBank Online team cannot control some circumstances like slow internet connection. Now in situations like this, the app users see a cute animated terminal with blushing cheeks instead of a white loading screen. SberBank Online team managed to turn a potentially negative issue to completely the opposite — app never received so many 5-star rates in the app stores for our design!
Nchọpụta: The feature of adding short comments to money transfers has always been available in SberBank Online and via SMS bank and 20% of clients never left the text field empty. Millions of SMS daily were sent with money transfers. Literally it means that money transfers became part of everyday communication. In reaction to this finding, SberBank Online team launched a chat form factor in app with postcards, stickers, chat groups and other money features.
Mkpali: SberBank Online team aim to offer to clients banking with a human face and build a strong connеction with clients by stimulating positive emotional experiences wherever it is organic. To make money transfers more human and emotional, SberBank Online team implemented colorful postcards and stickers to accompany money transfers. For transactions which take long, team designed special animation screens to entertain clients while they are waiting. SberBank Online app also has personalized designs of the main and welcome screens depending on the location of the customer and time of the day.
Oge Ọrụ: In 2012 SberBank Online was launched for iPhone and Android. The new version of the SberBank Online app with personalization and emotional design was launched in 2019. Nowadays client experience is continuously improving by studying customers’ behaviour.
Usoro Ọrụ: There are a lot of apps today to cover one need. Almost all of them have solid UX and UI, but SberBank Online team believe that only those who also care about User Emotions will win the customers’ attention in the end. Average customer who sends money transfers with stickers and postcards compared to those who does not, do it 33% more frequently and overall amount of the money sent is 10% larger. In the year when personalization of SberBank Online appeared, the app appeared in top-3 most downloaded (in Russia) apps in the App Store following Whats App and Instagram.