Ihe emepụtara bụ Pure Green Njirimara Anya nke Xinqi Liu bụ onye meriri a na-asọpụrụ nke ukwuu nke 2020 Ihe Nrite A' Design Award nke Igwe na Udi Asọmpi Nhazi Eserese, Ịse Ihe na Nkwurịta Anya.

IgweEserese· 2020

Pure Green Njirimara Anya

nke Xinqi Liu

Onye Ahịa: MET Creative Brand

Onye Meriri Ihe Nrite A' Design Award nke Igwe na Udi Eserese

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Onye Meriri Onyinye A Kwadoro

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Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Pure Green Njirimara Anya

Pure Green bụ njirimara anya maka otu ụlọ oriri hotpot dị na Chongqing. A na-eji agba akwụkwọ ndụ nke ose ọhụrụ nke hotpot dị ka agba ụlọ ọrụ ahụ, nke dị iche na agba uhie a na-ahụkarị n'ahịa mpaghara ahụ. Onyinyo agwa akpọrọ Mobee bụ akara etiti nke njirimara ahụ. Mobee jikọtara okirikiri mma na akara obe adịghị mma. Efere Mahjong dochie anya ihu iji gosipụta nnwere onwe, ihe omimi, na ume ndụ. A na-eji akara ụlọ ọrụ ahụ n'ọtụtụ ụdị dị iche iche na mgbasa ozi, iji mee ka ụlọ ọrụ ahụ bịaruo ndị na-azụ ahịa ntorobịa nso.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Igwe

Pure Green Njirimara Anya meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Pure Green Njirimara Anya ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Pure Green Njirimara Anya maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Pure Green is a representative work, which uses a young "national trend" way to upgrade the original brand. In order to make the brand exclusive symbols present in front of consumers in more diverse forms and media. The designers deepen and extend it again, and create a lovely and mysterious IP image, while further promoting the brand, the distance between the brand and the consumer is drawn.
Nha & Mkpuchi: The project covers a total of 256 square meters. In brand operation, the designers try to turn disadvantage into advantage. The fresh pepper hotpot researched by Pure Green through years of precipitation and technological breakthrough is an important core asset of the brand, which should not be avoided, but should be vigorously promoted.
Mkpado: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, National Trend, Hot Pot, Mobee
Teknụzụ Mmepụta: The IP image represents the positive circle and the negative cross element. The national essence mahjong is used to replace the physical five senses to create an IP image that adheres to independence, mystery and vitality.
Ịma Aka Imepụta: The biggest problem between the original brand and space design is that there is no clear brand positioning, so there is no presentation of brand culture personality and no clear brand memory point. To this end, the designers take the unique green color of fresh pepper hotpot as the brand color to echo the large red area.
Nchọpụta: In the process of communicating with the founder's team, the designers understand their concerns. In the market environment where "red oil hotpot" is popular in Chongqing, the bottom of green hot pot is too niche, which is not in line with the cognition of Chongqing locals. Therefore, how to upgrade the brand image as a whole, at the same time, get more consumers' cognition, even brand recognition, has become the focus of this design.
Mkpali: The designers take Chongqing's impressions of "tradition and innovation", "modern and retro", "market and fashion", which are all concepts of strong collision and coexistence. In the selection of the overall visual style, they develop a brand specific "national trend" model to match the target consumer groups. At the same time, they deepen the popular national fashion style with unique brand genes, so the concept of "Green Trend" comes into being.
Oge Ọrụ: The project started in July 2019 in Chongqing and finished in December in Chongqing.
Usoro Ọrụ: Among the red oil hotpot, fresh pepper hotpot is the best way to innovate and salute the traditional hot pot, also links the Pure Green with the young people in Chongqing. The designers do not weaken its difference, but strengthen it more, and use visual language to highlight the unique brand personality.
Patentị: Copyrights belong to Xinqi Liu, 2019.
Ndị Otu: Xinqi Liu
Siyu Xu
Ye Fang
Tao Chen
Yuting Wang
Asụsụ Foto: Image #1: Photographer MET Creative Brand, Pure Green, 2019.
Image #2: Photographer MET Creative Brand, Pure Green, 2019.
Image #3: Photographer MET Creative Brand, Pure Green, 2019.
Image #4: Photographer MET Creative Brand, Pure Green, 2019.
Image #5: Photographer MET Creative Brand, Pure Green, 2019.