Unto Communication Tool Identitas Korporat oleh Unto

Karya Unto Communication Tool Identitas Korporat oleh Unto adalah pemenang yang sangat dihormati dari 2020 A' Design Award Besi yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

BesiGrafis· 2020

Unto Communication Tool Identitas Korporat

oleh Unto

Klien: Unto

Pemenang A' Design Award Besi dalam Kategori Grafis

11,503

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #92669

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Unto Communication Tool Identitas Korporat

Unto Communication Tool adalah sistem identitas korporat yang dibangun di sekitar kartu nama yang dapat dibagikan. Kartu ini berukuran 9 kali 5,4 sentimeter dan memuat informasi kontak yang sama sebanyak dua kali, satu blok dicetak terbalik di atas blok lainnya. Garis perforasi hasil die-cut membagi kedua blok tersebut, sehingga kartu dapat disobek menjadi dua bagian. Pemilik kartu menyimpan satu bagian dan memberikan bagian lainnya, sehingga satu kartu dapat menjangkau kontak kedua. Identitas ini juga mencakup selebaran berbahan kertas koran dan bubble wrap bercetak yang digunakan untuk pengemasan.

Pengakuan

Tentang A' Design Award Besi

Unto Communication Tool Identitas Korporat adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Unto Communication Tool Identitas Korporat diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Unto Communication Tool Identitas Korporat dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Name cards and product wrapping have been necessary assets for individuals and brands to take on with a dash of their individuality. The team explores not only the graphics that go on but the functional limitations. Returning the essential function of a name card, which is connecting, by suggesting the card to be split into two and encouraging the user to keep one and share one, the design aims to increase the connections that one name card can make, and one social networking scene could offer.
Dimensi & Kemasan: Name card 9cmx5.4cm, Newsprint A3, Bubble wrap 5 ft. long x 12 in. wide x 5in, Perforated every 12in. A thick layer of film with a bubble on one side, the other side custom print pattern.
Tag: Name card, branding identity, sharable name card, experiential branding, customizable wrapping, six degrees of separation, second degree connection design
Teknologi Produksi: UV print method for translucent white on black ink, die-cut perforated line, UV print on the external layer of bubble wrap.
Tantangan Desain: The challenge here is trying to express the brand identity of experimental design, not only using graphics as communication but as a psychological medium that leads to action. The team decided to play with user experience and the intuition to tear along a perforated line and the satisfaction of it. And to weave together a visual recognition of brand identity using minimal elements, so that it may be distinctive but does not overpower the focus of user experience.
Riset: The theory of Six Degrees of Separation navigates as the primary concept in design thinking. In a world of 7 billion people, it seems that we are all connected by six or fewer acquaintances. And since internet networking has widely expanded our online acquaintances, the six people is lowered to four. Using the ancient way of advertising, word of mouth, this first-degree connection who received the name card is encouraged to extend the relationship to a second. Inspired to increase the connections that one name card can make, or one social networking scene could offer.
Inspirasi: Like many others, the brand identity is an opportunity for the business to introduce themselves from the very first interaction, for example, by handing out a name card. And for this design studio, they would like to communicate their brand language, through challenging ways of experiencing such traditional communicative tools, name card, flyer, and wrapping paper by amplifying its function and introducing new user experiences.
Durasi Proyek: The project started in July till September 2019, in Taipei.
Alur Operasi: The info on the card is in a dense paragraph format, presented twice, one upside down on top of another, a perforated line subtly parts the two paragraphs, encouraging the reader to tear apart for a more convenient read. The user is then encouraged to give out the other half of the card. One side of the card shows a full paragraph as if orally making a self introduction, the opposite side is highlighting only the necessary. The flyer is a traditional newsprint form, where as the bubble wrap, versatile for packaging purposes, use the patterned brand name to fill the receiver info.
Anggota Tim: Ming Hsi Chou
Ching Yi Angela Chang
Kredit Gambar: Image#1: Ming Hsi Chou, creator, 2019, Image#2: Ming Hsi Chou, creator, 2019. Image#3: Ching Yi Chang, creator, 2019. Image#4: Ching Yi Chang, creator, 2019. Image #5: Ming Hsi Chou, 3D artist, 2019.