Karya Ccpuerh Tea Kemasan Teh oleh Somethink Brand adalah pemenang yang sangat dihormati dari 2020 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2020

Ccpuerh Tea Kemasan Teh

oleh Somethink Brand

Klien: Ccpuerh

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

12,616

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #92660

Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Ccpuerh Tea Kemasan Teh

Ccpuerh Tea adalah desain kemasan untuk rangkaian teh kempa dan teh lepas. Wadahnya berupa kaleng aluminium bulat dengan tutup berlapis emas hasil elektroplating, pola berwarna bronze, dan teks cetak sablon sutra. Kaleng ini berdiameter 80 mm, dengan tinggi badan 70 mm dan tinggi tutup 10 mm. Tiga bentuk cetakan, yaitu bulat, prismatik, dan segitiga, menandai teh bulat kecil, teh kotak kecil, dan teh lepas. Warna kaleng yang berbeda menunjukkan tahap kematangan teh yang berbeda, sehingga pembeli dapat mengenali setiap produk dengan cepat. Desain ini memberikan tampilan yang sederhana dan modern pada teh tradisional.

Pengakuan

Tentang A' Design Award Perunggu

Ccpuerh Tea Kemasan Teh adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Ccpuerh Tea Kemasan Teh diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Ccpuerh Tea Kemasan Teh memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: This is a packaging project for tea. Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. What's important is that they broke the traditional impression inherent in the tea industry. They think that drinking tea can be very fashionable and very young.
Dimensi & Kemasan: 80mm in diameter, tank height 70mm, cover height 10mm
Compress tea leaves into small round, small square and loose tea.
Tag: Packaging, tea, color, fashion, youth
Teknologi Produksi: Round aluminum can body, lid electroplated gold, pattern bronzing, text silk screen process.
Tantangan Desain: In China, tea, as well as tea drinking, is full of traditional customs and rituals. How to get rid of the inherent impressions and make tea packaging more fashionable, younger and more high-end is the obstacle they have to overcome.
Riset: They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, young people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
Inspirasi: They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
Durasi Proyek: Launched in Dongguan in January 2019,
completed in Guangzhou in April 2019,
and exhibited in Dongguan in June 2019.
Alur Operasi: Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. Let the behavior of drinking tea can also be very fashionable and very young.
Anggota Tim: Astro Wong
Dorne Tsui
Jr Deng
KC To
Kredit Gambar: Image #1: Designer Astro Wong, ccpuerh tea, 2019.
Image #2: Designer Astro Wong, ccpuerh tea, 2019.
Image #3: Designer Astro Wong, ccpuerh tea, 2019.
Image #4: Designer Astro Wong, ccpuerh tea, 2019.
Image #5: Designer Astro Wong, ccpuerh tea, 2019.