13 International Cultural Media Identitas Merek oleh Creator Strategic Marketing Co., Ltd

Karya 13 International Cultural Media Identitas Merek oleh Creator Strategic Marketing Co., Ltd adalah pemenang yang sangat dihormati dari 2020 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PerungguGrafis· 2020

13 International Cultural Media Identitas Merek

oleh Creator Strategic Marketing Co., Ltd

Klien: CREATOR Strategic Marketing Co., Ltd

Pemenang A' Design Award Perunggu dalam Kategori Grafis

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #92411

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

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Desain

Tentang 13 International Cultural Media Identitas Merek

13 International Cultural Media adalah identitas merek yang diciptakan untuk sebuah perusahaan produksi multimedia yang bergerak di bidang program televisi, film, pengembangan budaya dan kreatif, serta hiburan. Logo ini didasarkan pada kata Thirteen, yang digoreskan dengan sapuan kuas lukisan tangan sehingga memancarkan vitalitas dan ketegangan. Angka Arab 13 ditambahkan sebagai aksen, merujuk pada kisah bermakna dari masa berdirinya perusahaan. Hitam dan emas menjadi warna utama, dipilih untuk menyiratkan keahlian dan karakter internasional. Pada amplop dan perlengkapan alat tulis, logo dipotong dan diperbesar untuk memberikan penekanan visual.

Pengakuan

Tentang A' Design Award Perunggu

13 International Cultural Media Identitas Merek adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. 13 International Cultural Media Identitas Merek diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. 13 International Cultural Media Identitas Merek memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Thirteen International Creative Industries and Multimedia is a multimedia production company, which includes tv programs, movies, cultural and creative development and entertainment. It is a very diverse and creative company, which has international perspective in the professional field. Therefore, during the process of the visual design, we took the ideal company profile from the founders mind to create a design expresses the youth and creativity that fits the best to the brand.
Dimensi & Kemasan: Western style envelope 215mm x 184mm
Chinese style envelope 325mm x 247mm
Letter paper 210mm x 297mm
Tag: branding, identity, entertainment, multimedia, creative
Teknologi Produksi: Since it is a multimedia cultural and creative company with a clear operating direction and purpose, we focus more on the image of the brand in founders mind and the number 13. After the discussion and positioning, we set four key points for the brand design: Young, Neat, Tension, and internationalization. English text is used for the logo, using hand-painted style to express the unrestrained vitality and the tension in design.
In the design of the branded products, such as envelopes and stationery, we crop and enlarge the logo to create the visual tension of the image.
Tantangan Desain: When we set the design style at the beginning, taking the elements of film and television multimedia is not enough to express the spirit and the story of the brand, especially it is lack of uniqueness. Therefore, we changed the way of thinking and focused our strategy on the founders founding process. The final outcome successfully reached the founders ideal image.
Riset: In the early stage, we collected relevant information and elements related to the multimedia industry and analyzed the visual designs from other design studios. We discussed with the brand operation team many times on the initial design elements, like the trigger, volume control panel, and playback Interface, etc. As the team consistently felt that it was too ordinary and did not have the unique sense of the brand. In the end, the design element was positioned on the most meaningful element in the founder's heart.
Inspirasi: At the brand launching meeting, we hope that the name of the brand can have a story and meaning, which will help brining a spiritual symbol into the brand image. We decided to use the number 13 as the name of the company, a number has a meaningful story during their business planning stage.
Durasi Proyek: The brands visual identity and space design took nearly 5 months (from 16/08/2016~) to complete, in both Taipei and Taichung, Taiwan.
Alur Operasi: The logo is based on the text THIRTEEN, and the font strokes are hand-painted. It emphasizes the creativity, vitality and the neatness of the brand. With the Arabic numeral 13 along embellishing the design. We use black and gold as two main colors presenting the brand is capable to have the highest level of expertise and international texture under the young and energetic.
Anggota Tim: Design Deputy Manager: Gray Wu
Senior Designer: Chih Yu Hsieh