Winetime Seafood Kemasan oleh Olga Takhtarova

Karya Winetime Seafood Kemasan oleh Olga Takhtarova adalah pemenang yang sangat dihormati dari 2020 A' Design Award Platinum yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PlatinumKemasan· 2020

Winetime Seafood Kemasan

oleh Olga Takhtarova

Klien: Sot B&d

Pemenang A' Design Award Platinum dalam Kategori Kemasan

988,506

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #92361

Jelajahi Lebih Lanjut Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Winetime Seafood Kemasan

Desain kemasan untuk seri Winetime Seafood harus menunjukkan kesegaran dan keandalan produk, harus membedakannya dengan baik dari pesaing, harmonis dan mudah dipahami. Warna yang digunakan (biru, putih, dan oranye) menciptakan kontras, menekankan elemen penting, dan mencerminkan pemosisian merek. Konsep unik tunggal yang dikembangkan membedakan seri dari pabrikan lain. Strategi informasi visual memungkinkan untuk mengidentifikasi variasi produk dari seri tersebut, dan penggunaan ilustrasi sebagai pengganti foto membuat kemasan lebih menarik.

Pengakuan

Tentang A' Design Award Platinum

Winetime Seafood Kemasan adalah pemenang A' Design Award Platinum, pengakuan yang sangat bergengsi yang diberikan kepada desain yang benar-benar luar biasa, elegan, dan megah. Pemenang Platinum adalah keajaiban kreasi, bukti batas-batas kreativitas intelektual, dan menunjukkan profesionalisme tiada tanding serta kejeniusan para desainernya. Desain-desain ini diharapkan menjadi karya paling terkenal yang mendefinisikan estetika suatu era, berkontribusi pada kesejahteraan masyarakat, dan memajukan batas-batas seni, sains, desain, dan teknologi. Winetime Seafood Kemasan menampilkan tingkat keunggulan yang melampaui batas dan tanpa ragu menjadikan dunia tempat yang lebih baik dengan karakteristiknya yang menguntungkan dan berharga. Winetime Seafood Kemasan adalah karya pemenang A' Design Award Platinum yang membangkitkan keinginan, menginspirasi, membuat bersemangat, menyenangkan, dan memercikkan kegembiraan yang besar.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The new design emphasizes all the advantages of the brand: the colors reflect the gastronomic nature of the product; unique style and well-arranged design emphasize the solid attentive attitude of the manufacturer to the product, which escalates loyalty to delicacies taste; the packaging looks bright, perceptible and does not require extra effort from the buyer while making a choice.
All this makes the product more attractive to consumers and helps to make a purchasing decision quicker.
Dimensi & Kemasan: boxes 100mm x 100 x 40mm, 150mm x 330mm x30mm, 350mm x 180mm x 50mm, 360mm x 100mm x60mm
Tag: seafood, fish, frozen food, packaging, branding
Teknologi Produksi: The designer decided that the Winetime Seafood packaging should demonstrate the reliability of the brand and convey the freshness of the products. For this, a single unique concept was developed, and the visual information strategy was used.

The entire series packaging is developed in a single unique style. This approach compiles the assortment under one brand and distinguishes the series Winetime Seafood from products of other manufacturers presented in retail chains.
Tantangan Desain: The packaging had to convey the quality and reliability of the brand, inspire to buy. First of all, effective elements had to be discovered so that they tell about the taste and quality of the product, emphasize the attentive manufacturer’s attitude. And also the packaging had to be harmonious, understandable and not overloaded with the information. The second challenge was to create an emotional image that would appeal to the target audience and distinguish packaging from competitors.
Riset: The designer considered the following key points. There is certain psychology of choosing colors in design — each color conveys an idea. Brightness and contrast attract attention. They are noticeable and improve the perception of information. For each item in the series special visual element was created: a picture and an inscription. The illustration helped to make the packaging more visually interesting and clear and arouse certain feelings among buyers.
Inspirasi: Winetime Seafood is a new series of fish and other seafood products that combines more than 10 products: wild dorado, salmon, European bass, Nile perch, scallops, octopus, tiger shrimps, etc. The technology of shock (quick) freezing allows the products to preserve the structure, nutritional value, and maximum taste.
Durasi Proyek: Ukraine, Kyiv, the project began in December 2018 and ended in May 2019
Alur Operasi: In addition, each item of the series has its own separate visual element – an image and an inscription - which allows the buyer to understand easily what he or she has got: an octopus, perch, shrimp or other. This approach, on one hand, preserves the unity of brand perception, and on the other hand, makes a specific product search simpler. Three main brand colors chosen by the designer are deep blue - the color of the deep sea, bright orange - the company color, and pure white - a symbol of freshness. A sans serif font compliments the overall picture.
Kredit Gambar: Imagines №1-5 are used images www.shutterstock.com
www.freepik.com