The Passion of the Card Leadlight Series Promosi Diri oleh Rebecca Burt

Karya The Passion of the Card Leadlight Series Promosi Diri oleh Rebecca Burt adalah pemenang yang sangat dihormati dari 2020 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PerungguGrafis· 2020

The Passion of the Card Leadlight Series Promosi Diri

oleh Rebecca Burt

Klien: Flexicon

Pemenang A' Design Award Perunggu dalam Kategori Grafis

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #90602

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang The Passion of the Card Leadlight Series Promosi Diri

Jendela kaca patri terlihat indah saat diterangi sinar matahari dan juga cara unik untuk menampilkan desain dan proses pencetakan ini. Kartu nama ini hampir dibuat dengan tangan. Sablon sutra dicetak di atas stok plastik bening dan kemudian dikeringkan satu per satu warna. Area yang jelas diperlakukan sebagai warna yang membuka potensi desain penuh dari stok. Segel pearlescent dan sinar UV yang berlebihan melengkapi proses dan menciptakan efek yang canggih. Desainnya benar-benar menjadi hidup saat kartu-kartunya dipegang ke jendela.

Pengakuan

Tentang A' Design Award Perunggu

The Passion of the Card Leadlight Series Promosi Diri adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. The Passion of the Card Leadlight Series Promosi Diri diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. The Passion of the Card Leadlight Series Promosi Diri memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: These business cards are silk screen printed on a clear plastic stock, then dried one colour at a time. They are virtually hand made. Utilising a process called Opaque Barrier Technique, clear is treated as a colour to create a myriad of effects. A pearlescent seal and UV overgloss were added to complete the design. The design really comes to life when the cards are held up to a window, just as a stained glass window comes to life with the light shining through.
Dimensi & Kemasan: Stock is clear PVC plastic. Width 55mm x Height 90mm.
Tag: Brand Identity, Business Card, Screenprinting, Graphic Design
Teknologi Produksi: Clear effects were designed into the PVC plastic unlocking the full design potential of the clear base stock. Artwork was formatted using a unique and highly-skilled process that ensures accurate registering of colours, positioning and the sequence of ink layers before film is output. Cards are silk screen printed and dried in racks with each colour pass, embellished with a pearl seal, UV overgloss and then die cut.
Tantangan Desain: The most challenging part of this design activity is the production of the cards. Preparation of the artwork files for film output has to be 100% accurate. The screen printing can be challenging as each colour is printed and dried on a rack before the next colour can be added.
Riset: I researched images as they would be telling the story and evoking emotion. The objective was to capture the feeling of the awe and wonderment you feel when observing stained glass windows backlit by the sun. Although there is no religious message or meaning behind the project, I was looking for strong imagery that would not only showcase our passion for the design and print process, but would invoke a feeling of quiet contemplation, as if the observer was in a cathedral, appreciating the craftsmanship and remembering a loved one.
Inspirasi: The purpose behind this project The Passion of the Card Leadlight Series, was to illustrate the design capabilities for premium plastic business cards. Evan Reiman was an Entrepreneur and Screen Printer by trade and was taught these printing skills by his Father who was an influential figure in his life, but who had passed away. His Father was one of the last people in New Zealand to complete an apprenticeship for making stained glass windows, so the inspiration for these cards was to honour his memory by creating a special series of cards we felt passionate about.
Durasi Proyek: Project took 6 weeks from design to production completion. Designed and printed in Auckland, New Zealand.
Alur Operasi: Designing on a clear substrate means transparent or opaque colours can interact from side A to side B, creating sophisticated effects that traditional paper cards cannot deliver. The substrate will outlast a paper card and have less wear and tear.
Anggota Tim: Evan Reiman.
Kredit Gambar: Image #1: Photographer Aaron Lang, Product Photography
Image #2: Photographer Aaron Lang, Product Photography
Image #3: Photographer Aaron Lang, Product Photography
Image #4: Photographer Aaron Lang, Product Photography
Image #5: Photographer Aaron Lang, Product Photography