Xin You Ran Baijiu Kemasan Minuman Keras oleh Wen Liu and Rong Mei

Karya Xin You Ran Baijiu Kemasan Minuman Keras oleh Wen Liu and Rong Mei adalah pemenang yang sangat dihormati dari 2020 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerakKemasan· 2020

Xin You Ran Baijiu Kemasan Minuman Keras

oleh Wen Liu and Rong Mei

Klien: Guizhou Province Xishui County XIAO HU TU XIAN WINE CO.,LTD

Pemenang A' Design Award Perak dalam Kategori Kemasan

30,610

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Verifikasi Status Penghargaan untuk #89952

Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Xin You Ran Baijiu Kemasan Minuman Keras

Xin You Ran Baijiu adalah desain kemasan untuk minuman keras Tiongkok yang dirilis untuk memperingati tahun shio. Citra visual utamanya memadukan kaligrafi Tiongkok dengan lukisan pemandangan alam. Garis tegas kaligrafi disatukan dengan kedalaman ruang serta detail halus lukisan, sehingga kedua bentuk seni tersebut terbaca sebagai satu kesatuan gambar. Temanya adalah Hai, lambang babi dalam shio Tiongkok. Kertas, keramik, dan kayu digunakan bersama untuk mengekspresikan karakter budaya Tiongkok. Kotak ini berukuran panjang 180 mm, lebar 150 mm, dan tinggi 320 mm.

Pengakuan

Tentang A' Design Award Perak

Xin You Ran Baijiu Kemasan Minuman Keras adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Xin You Ran Baijiu Kemasan Minuman Keras diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Xin You Ran Baijiu Kemasan Minuman Keras adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: This project is about a Chinese zodiac product. The main visual graphic is an artistic Chinese fusion design of calligraphy and landscape painting. Calligraphy is a unique art form. Landscape painting is a creative expression with its characteristics. These two-art form combined in the design with a different application of materials which are ceramic, wood, paper to express a Chinese characteristics packaging design. It enhances an aesthetic sense and uniqueness of the product.
Dimensi & Kemasan: The packaging box size is 180mm in length, 150mm in width, 320mm in height.
Tag: Zodiac, Calligraphy, Chinese painting, Pig, Culture
Teknologi Produksi: The materials of design are paper, ceramic and wood.
Tantangan Desain: The hardest challenge in the project is to mix two different artistic expressions in the design. The design needs to keep the advantages and features of those expressions. The design also needs to enhance the diversified and aesthetic effect of the image. It should be simultaneously restored the design at its production process. This is the biggest challenge to face.
Riset: This project is about a Chinese zodiac product. Zodiac is a unique Chinese culture. The design applies the unique art form of Chinese calligraphy and landscape painting to expresses zodiac cultural. After researching a great amount of calligraphy font and landscape painting then we use these two forms of art. The design combines the advantages of these two-artistic form. The result of the design shows a good visual effect.
Inspirasi: The theme of this project is about Chinese zodiac product. Pig is referred to as Hai in the Chinese zodiac. The design uses Chinese cultural and artistic elements to show a unique effect. The main visual image is a combination of Chinese calligraphy and landscape painting. The use of calligraphy and landscape painting produces cultural inheritance and design innovation. The use of different materials expresses Chinese cultural characteristics. It enhances the artistic sense and uniqueness of the product.
Durasi Proyek: The project started in April 2018 in Shenzhen and finished in August 2019 in Shenzhen.
Alur Operasi: The design applies a bold outline of calligraphy and artistic form of Chinese landscape painting on the design to express an artistic effect. We combine the spatial effect and the abundant detail of landscape painting with calligraphy to present the artistic pursuit in a visual form in the design. Thus these two creative forms are turning into one. After the product is on the market then it immediately becomes popular.
Anggota Tim: Designer: Wen Liu
Designer: Rong Mei
Designer: Weijie Kang
Kredit Gambar: Image #1: Creator Wen Liu, Xin You Ran Baijiu, 2019.
Image #1: Creator Rong Mei, Xin You Ran Baijiu, 2019.
Image #1: Creator Weijie Kang, Xin You Ran Baijiu, 2019.