Flower to Flora Kemasan Teh oleh Wen Liu and Fang Li

Karya Flower to Flora Kemasan Teh oleh Wen Liu and Fang Li adalah pemenang yang sangat dihormati dari 2020 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerakKemasan· 2020

Flower to Flora Kemasan Teh

oleh Wen Liu and Fang Li

Klien: Shenzhen Oracle Creative Design Co., Ltd

Pemenang A' Design Award Perak dalam Kategori Kemasan

29,906

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #89703

Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Flower to Flora Kemasan Teh

Flower to Flora adalah desain kemasan untuk teh bunga dari Xishuangbanna, Provinsi Yunnan, Tiongkok. Ilustrasinya memadukan burung merak, pohon teh yang rimbun, bunga-bunga lokal, dan seorang gadis yang tinggal di hutan hujan. Pemandangan tersebut menggambarkan hubungan yang harmonis antara manusia dan alam. Warna-warna ilustrasi diambil dari busana etnik Xishuangbanna. Kotak bagian luar terbuat dari kertas khusus berwarna hitam dengan tekstur kayu dan diselesaikan dengan teknik cetak serta pelapisan emas (bronzing). Kotak ini berukuran panjang 340 mm, lebar 120 mm, dan tinggi 240 mm.

Pengakuan

Tentang A' Design Award Perak

Flower to Flora Kemasan Teh adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Flower to Flora Kemasan Teh diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Flower to Flora Kemasan Teh adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Flower to Flora is a flower tea from Xishuangbanna, Yunnan Province. The design combines the unique elements of the peacock, leafy tea tree, flower from Xishuangbanna, and the image of a girl lives in the local rainforest. The design creates a harmonious picture between human and nature. The illustration colour on the design is inspired by the colour of the ethnic costumes of Xishuangbanna. The illustration transfers the unique customs of Xishuangbanna.
Dimensi & Kemasan: The outside packaging box dimension is 340mm in length, 120mm in width and 240mm in height.
Tag: Flower，Xishuangbanna，Peacock，Flower Tea, Girl
Teknologi Produksi: The design takes into considering the properties of the flower tea. Also, Xishuangbanna is a tropical rain forest area with ancient trees. Therefore the material of the outside box is made of black special paper with tree texture. The outside box uses the technique of printing and bronzing for avoiding mass-producing to go wrong.
Tantangan Desain: Xishuangbanna of Yunnan in China is an ethnic minority habitation area. The local culture of Xishuangbanna is very abundant. Especially the colour of the local people's clothing is various and gorgeous. Therefore I applied the colour element of the local people's clothing on my illustration. The illustration has also applied the aesthetics of modern young consumer group. It provides not only a local feature element but also a modern aesthetics effect.
Riset: Tasting tea has become a life attitude in this fast-paced era. The market seems to show up endless varieties of tea. After researching and analyzing the current market, I found that most of the flower tea products on the market are applying the flower as a design element on the packaging. The application of the culture element of Xishuangbanna on my packaging design of the tea product is for producing a greatly difference from existing packaging design of tea product on the market. The application of creative ideas on my design such as using peacock and the national costume is to represent local characteristics of Xishuangbanna. I believe it will provide a strong impression for the consumer. Moreover it presents a unique local culture of Xishuangbanna in the design.
Inspirasi: The peacock is a unique animal in Xishuangbanna, Yunnan, China. The residents in Yunnan regard the peacock as a mascot. I use the peacock as the main element in my design. The peacock in the design combines with the leafy tea trees, local flowers, and the image of a girl who lives in the local rainforest. The design presents a harmonious picture of human and nature.
Durasi Proyek: The project began in September 2018 in Shenzhen, China, and was completed in November 2018 in Shenzhen, China.
Alur Operasi: The homogenization of the flower tea on the current market is more serious. The design takes into consideration of making a difference with the existing products on the market. It creates a connotative and storytelling effect on our product. This design uses the Xishuangbanna’s elements which are peacock, tea tree, flower and girl. The idea of applying illustration on the design is to produce an easy-to-understand and impressive result. It provides a more direct and in-depth understanding of products for the consumer. I believe my design of the product will stand out among the current products on the market.
Anggota Tim: Designer：Wen Liu
Designer：Fang Li
Designer：Weijie Kang
Kredit Gambar: Creater Wen Liu, Flower to Flora, 2018
Creater Fang Li, Flower to Flora, 2018
Creater Weijie Kang, Flower to Flora, 2018