Karya Jingyang Brick Tea Kemasan Teh oleh Litete Brand Design adalah pemenang yang sangat dihormati dari 2020 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerakKemasan· 2020

Jingyang Brick Tea Kemasan Teh

oleh Litete Brand Design

Klien: Litete Brand Design

Pemenang A' Design Award Perak dalam Kategori Kemasan

28,858

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #89381

Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Jingyang Brick Tea Kemasan Teh

Jingyang Brick Tea adalah desain kemasan untuk bata teh yang dipadatkan. Kemasan ini berukuran 100 mm x 100 mm x 40 mm dan terbuat dari kertas beras buatan tangan yang bersifat anti-lembap. Ornamennya diterapkan secara manual dengan teknik cetak balok kayu, sebuah kerajinan tradisional Tiongkok. Ilustrasinya menggambarkan kehidupan para saudagar dan adat setempat pada akhir Dinasti Qing, serta menggunakan tiga warna tradisional Tiongkok di seluruh rangkaian produk. Bagian bawahnya ditutup dengan label kertas. Simpul tali jerami menyegel kemasan sekaligus berfungsi sebagai pegangan untuk membawanya.

Pengakuan

Tentang A' Design Award Perak

Jingyang Brick Tea Kemasan Teh adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Jingyang Brick Tea Kemasan Teh diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Jingyang Brick Tea Kemasan Teh adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The uniqueness of this package is that we use traditional Chinese engraving technology. The craftsman is hand-carved and has a more traditional feel. The packaging material is made of hand-made rice paper, which is environmentally friendly and moisture-proof.
Dimensi & Kemasan: 100 mm x 100 mm x 40 mm
Tag: Engraving,Tea Packaging,Packaging design
Teknologi Produksi: The final implementation of the packaging will use handmade rice paper and wood-block prints for inscription rubbing, which can promote the inheritance of China’s intangible cultural heritage. In addition, in order to reflect the packaging's original appearance and environment-friendly, its rubbing pigment, bonding glue and bundled straw ropes will all be made with natural materials. This design will also use portable straw rope to replace the original handles in order to save resources. Finally, local women will hand-package and decorate the tea bricks, which can solve their problem of a need for employment and will also stimulate economic growth.
Tantangan Desain: In the process of packaging design, in order to conform to the traditional Chinese design style, the packaging materials should be selected to consider the moisture-proof and insect-proof properties of the packaging, and finally the rice paper was selected. Decoration did not choose digital printing, but the choice of China's intangible cultural heritage block printing. Although this craft has been protected by the state, it has not been widely spread, and it has experienced many difficulties in the process of searching for intangible cultural heritage inheritors. The entire packaging process is hand-made and the size difference is created by hand, which is one of the difficulties in the packaging process. Not only that, the adhesives made from the leaves are environmentally friendly and harmless.
Riset: Jingyang Brick Tea has a history of more than 600 years. It was also known as ‘Black Gold' on the ancient Silk Road. Due to regional economic underdevelopment and a lack of brand awareness, it faces difficulties with sales and communication. This time, the local tea merchants are jointly engaged in brand packaging of Jingyang Brick Tea to solve the above problems of local tea merchants and tea farmers.
Inspirasi: The design concept reflects the late Qing Dynasty merchant culture and local customs. The various of life such as merchants riding horses around downtown and countryside, vendors selling the local snacks, folk artists performing Chinese operas, students preparing for exam, mother and kids.Line drawing techniques and tea receipts that circulated during the late Qing Dynasty will be used to seal the bottom of the brick tea. The design uses three Chinese traditional colors on different packaging.
Durasi Proyek: The project started in May 2018 in TianJin and finished in February 2019 in TianJin, and was officially launched for sale in March 2019.
Alur Operasi: In this product, the sealing method adopts the traditional Chinese ancient rope knot to prevent the goods from being scattered during transportation, and is also convenient for consumers to open and carry.The bottom is sealed by sticking labels, which is more traditional in Chinese style.The materials used are naturally environmentally friendly.
Paten: Copyrights belong to Langcer Lee, 2019.
Anggota Tim: Creative Director:Langcer Lee
Designers:Yang Jie
Designers:Guo LinWei
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Photographer:Jiang Tao
Kredit Gambar: #1: Photographer Jiang Tao，Jingyang Brick Tea，2018
#2: Photographer Jiang Tao，Jingyang Brick Tea，2018
#3: Photographer Jiang Tao，Jingyang Brick Tea，2018
#4: Photographer Jiang Tao，Jingyang Brick Tea，2018