Beautiful Life Kemasan Kapur Barus oleh Pica Packaging Design Lab

Karya Beautiful Life Kemasan Kapur Barus oleh Pica Packaging Design Lab adalah pemenang yang sangat dihormati dari 2020 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2020

Beautiful Life Kemasan Kapur Barus

oleh Pica Packaging Design Lab

Klien: Beijing Lvsan Chemistry Co.Ltd.

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

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Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Beautiful Life Kemasan Kapur Barus

Beautiful Life adalah desain kemasan untuk kapur barus yang dijual di Tiongkok. Kemasan kapur barus diatur secara ketat, sehingga sebagian besar produk di pasaran tampak serupa. Beautiful Life menggunakan logo kaligrafi, bunga persik, dan sosok figur yang diambil dari lukisan Tiongkok kuno. Jendela bukaannya berbentuk kelelawar, simbol tradisional keberkahan. Kaleng timahnya dicetak dalam delapan warna, sedangkan kotak kertasnya diukir dan dilapisi emas. Kaleng timah tersebut menyegel bau sehingga dapat disimpan dan digunakan kembali. Tutup dalam yang tersembunyi membuat wadah ini sulit dibuka oleh anak-anak.

Pengakuan

Tentang A' Design Award Perunggu

Beautiful Life Kemasan Kapur Barus adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Beautiful Life Kemasan Kapur Barus diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Beautiful Life Kemasan Kapur Barus memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The design team create a vintage-like brand. The logo takes the core idea of Chinese calligraphy, the peach flowers and the old lady come from ancient Chinese painting, the open window is a bat shape which in Chinese culture a symbol of blessing. These elements present customers a picture of traditional Chinese culture and the good old wish of happiness. The team also design a split bags in addition for preservation purposes, and the one-more package will deliver a safer and cleaner user experience.
Dimensi & Kemasan: Tin can: 75mm diameter * 83mm height
Paper box: 76mm width *76mm length *84mm height
Tag: Packaging, China, Culture, Daily chemicals, Household, Mothball
Teknologi Produksi: 8-color tinplate printing
Carving on paper
Gilding over paper
Tantangan Desain: The first challenge is tight regulation by government. The team have to put "Paradichlorobenzene" and low-toxic icon on the center front which is more identifiable than the brand. The team changed the font weight to emphasize the brand. The second challenge is from the client that they think the tin can package is like a candy box and kids may eat the pills mistakenly. The team design a hidden lid beneath the top lid, which is rarely impossible for kids to open but adult can open it easily.
Riset: The quest is to upgrade the existing package. The old version is known for its low price and the competition in its existing market is fierce. After a cross-region survey the team figure out that most consumers are price-insensitive as the product is infrequently used, and it would volatilize easily. In view of this condition, the team decide to change the position of the product from a chemical pesticide into an beneficial ornament - the team assume customers would keep the tin can in their cabinet for a long time, and can be reused. The new package helps client expand the market.
Inspirasi: Mothballs in China are classified into low-toxic chemical, which means the packaging needs to obey several restrictive terms announced by Agricultural Department. These restrictions lead to a market that almost every brand looks alike, thus the team's first mission is to make it looks different. after analyzing the competitors, the team find that brand recognition is the fatal factor for the mothball market. The team create a calligraphic logo, and the decorating elements are taken from ancient painting.
Durasi Proyek: The project started in January 2019 in Beijing and finished in April 2019 in Beijing.
Alur Operasi: The Chinese name of Beautiful Life is "香生记", which means a lively color brings forth fragrance. As the odor of mothball may not be accepted by all the people, the team work changed the package from plastic bags into tin cans to seal it. The team also asked its client to change the perfume into more traditional and natural ones.
Anggota Tim: Creative Director: Shuwei Qi
Art Director: Yeqiu Liu
Typographer: Qianqian Jiang
3D designer: Rijiang Wang
Photographer: Zhenzhou Liang
Account Executive: Yue Zhu
Kredit Gambar: Shuwei Qi and Rijiang Wang, 2019.