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Ten Poster oleh Kalyani Kamat Bambolkar and Ling Lee

Karya Ten Poster oleh Kalyani Kamat Bambolkar and Ling Lee adalah pemenang yang sangat dihormati dari 2020 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.


PerakGrafis· 2020

Ten Poster

oleh Kalyani Kamat Bambolkar and Ling Lee

Klien: Kingston University, Kingston School of Art

Pemenang A' Design Award Perak dalam Kategori Grafis

47,185

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #88519

Warna

Desain

Tentang Ten Poster

Desainnya merupakan kampanye untuk acara peragaan busana Universitas Kingston. Pengambilan gambar untuk kampanye ini dilakukan dengan membuat 'X' tanda by pada tubuh model yang menandakan simbolisme pakaian pada tubuh seseorang. 'X' juga menandakan ulang tahun kesepuluh sekolah mode Universitas Kingston. E-vite dikirimkan ke semua tamu dan poster serta brosur dipajang di Design Museum of London.

Pengakuan

Tentang A' Design Award Perak

Ten Poster adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Ten Poster diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Ten Poster adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan
Kingston University completed 10 years of its MA fashion course, so they decided to showcase their student's finest works at The Design Museum, London. The brief was to design posters without showing the actual student’s work and typical fashion elements. The posters were designed by showing marks of clothes on one’s body in the shape of ‘X. These posters were displayed all around the event and further used in other design elements, such as E-invites, brochures, stage slideshow etc.
Dimensi & Kemasan
Brochures were printed out in 297 x 420 mm and folded into half.
Posters were printed out in 841 x 1189mm.
Tag
poster, design, fashion, visual communication, fashion show, art, brochure, E-invite
Teknologi Produksi
The posters were a culmination of both photography and graphic design. After the photoshoot, the raw images were enhanced in Adobe Photoshop and designed filling in the details about the event date, time and venue.
The photos were also used for E-invites and brochures. The E-invites were sent out a week before the event so that the guests could RSVP. The brochures had details and schedule of the event and contact information about each of the fashion students that participated.The photos were also used for E-invites and brochures. The E-invites were sent out a week before the event so that the guests could RSVP. The brochures had details and schedule of the event and contact information about each of the fashion students that participated.
Tantangan Desain
The marks were created with the help of ribbons, clothes and rope. But, the marks were quickly fading away and not visible in the shots. The struggle was to make the shots quick and clear.
Riset
A fashion event was hosted by Kingston University in the month of October to celebrate the tenth anniversary of their MA Fashion course. 10 fashion students were selected to showcase their works. The brief was to design posters without showing the actual student’s work and typical fashion elements. The repetition of ’10’ initiated the concept of using ‘X’ as an identity for this event. Initial concepts consisted of graphics created around ‘X’. However, this was not approved by the fashion department’s leadership, as according to them, the graphical posters did not reflect fashion. Interestingly they did like the concept of using ‘X’ as a part of branding. After having experimented with few concepts, a thought came about representing fashion as people instead of clothes. To accomplish this, an idea of showing marks left on one's body in the form of ‘X' by these designer clothes was finalised. A photo shoot was done and marks were created with the help of ribbons, clothes and rope. The photos were then integrated into posters, brochures and E-invites.
Inspirasi
A fashion event was hosted by Kingston University in the month of October to celebrate the tenth anniversary of their MA Fashion course. 10 fashion students were selected to showcase their works. The repetition of ’10’ initiated the concept of using ‘X’ as an identity for this event. The brief was to design posters without showing the actual student’s work and typical fashion elements. This led to an idea of showing marks left by these designer clothes on one’s body in the shape of ‘X’ to symbolize this event.
Durasi Proyek
The project started at the end of September 2017 and finished in October 2017 in London, UK.
Alur Operasi
The posters were designed for the audience to get excited about the fashion show. As the images on the posters did not reveal the work of the students in any way, it created curiosity about the event.
Paten
The posters and images are owned by Kingston University.
Anggota Tim
Designer: Kalyani Kamat Bambolkar
Designer: Ling Lee
Kredit Gambar
All Photo credits: Kalyani Kamat Bambolkar

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