Care for Mom to Be Kampanye Kesadaran Sosial oleh Seyon Kim

Karya Care for Mom to Be Kampanye Kesadaran Sosial oleh Seyon Kim adalah pemenang yang sangat dihormati dari 2020 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Sosial.

PerungguSosial· 2020

Care for Mom to Be Kampanye Kesadaran Sosial

oleh Seyon Kim

Klien: Seyon Kim

Pemenang A' Design Award Perunggu dalam Kategori Sosial

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Tentang Care for Mom to Be Kampanye Kesadaran Sosial

Care for Mom To Be adalah kampanye kesadaran publik mengenai kebutuhan ibu hamil yang bepergian. Kampanye ini mengajak para penumpang lain untuk menawarkan tempat duduk di kereta atau tempat parkir mobil. Identitas visual kampanye ini berkembang dari sebuah logo yang menyatukan figur ibu hamil dengan bentuk hati, yang melambangkan kehamilan dan kepedulian. Nuansa pastel hangat dari perpaduan warna merah dan oranye digunakan menggantikan warna yang biasanya diasosiasikan dengan kehamilan. Poster dan tiket kereta bawah tanah cetak menampilkan logo ini di stasiun dan area parkir.

Pengakuan

Tentang A' Design Award Perunggu

Care for Mom to Be Kampanye Kesadaran Sosial adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Care for Mom to Be Kampanye Kesadaran Sosial diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Care for Mom to Be Kampanye Kesadaran Sosial memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Dimensi & Kemasan: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Tag: care, pregnant, awareness, campaign
Teknologi Produksi: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Tantangan Desain: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Riset: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Inspirasi: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Durasi Proyek: 3 weeks in New York City.
Alur Operasi: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Anggota Tim: Seyon Kim
Kredit Gambar: Photographed by Seyon Kim